
“So why do we get offended? Why do we complain? This is what we're built for.” - Seneca
Difficulties aren’t interruptions to life; they are life. Complaining won’t change them, only action will.
Sales is a profession built on perseverance. Rejection, tough negotiations, and lost deals aren’t signs of failure; they’re part of the job you signed up for.
Don’t avoid setbacks, use them to learn, adapt, and keep going.
Next time you face a challenge, don’t waste energy resenting it. See it for what it is: an opportunity to sharpen your skills, strengthen your resilience, and come back stronger.
Actionable tips:
- Reframe setbacks as training; recognise each rejection or objection as an opportunity to improve your pitch and approach.
- Instead of venting about a lost deal, analyze what happened and adjust your strategy.
- Adopt the “next play” mindset. Like top athletes, quickly move on from setbacks and focus on the next opportunity.
Remember you will die.
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Connect with We Have a Meeting: LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/ Website: https://www.wehaveameeting.com/
Disclaimer:
The Sales Stoic draws inspiration from the profound wisdom of Stoicism as presented in Ryan Holiday's "The Daily Stoic." As avid readers & fans, we deeply respect the work of Ryan Holiday, and acknowledge the significant impact of Stoic philosophy on our own approach to sales and life.
While The Sales Stoic applies the core principles of Stoicism to the unique challenges and opportunities faced by salespeople, it is an original work with its own distinct voice and focus. We aim to build upon the timeless wisdom of Stoicism to empower sales professionals with practical guidance and actionable insights for success in their careers and personal lives.
Jack Frimston
Co-Founder at We Have a Meeting
Zac Thompson
Co-Founder at We Have a Meeting
Right, you two shut up. Whoa! A little statement. A little statement. All right. From Seneca? Yeah. Seneca, yeah, good guy, good guy. Good guy, yeah. Hard as nails. So, embrace the challenge. So, why do we get offended? Why do we complain? This is what we're built for. Nice. Why do we? You tell me. This is a great question.
So embracing the challenge, shut up you. Right in the middle of it today, I? Clowns to the left of me, jokers to the right. So we say embrace the challenge, right? I think this is great for a salesperson to look out as if it's the C, but it's the target for the year. And I know that you, can you tell me what your target is for the financial year? Yeah, 850. 800, and that's not pounds, that's thousands of pounds. 100,000.
850,000 pounds. That's a lot of pounds. Yes, mate. Nice one. 850 grand. So when you when you look at your target for the year, that's like a big old challenge. How do you the target? You look at the ocean. Yeah, exactly. How to ruin a view. How do you how do you break that down for the year? How do you put it into digestible chunks? How do you attack that from all angles? Yeah, I think.
When you first see like a big number like that, you're like, I can't do it. So it's definitely important to mention before, like reverse engineer it. So break it down by how are you going to get there based on your old, well, your previous or what you feel like your average order value might be. And then all of the activities and metrics that are going to get you to, to that. So every quarter I need to be at X.
Every month I need to be at why every day I need to be making sure that I do this. And then if you want to be even more teacher's pet, you can factor in like your holidays and everything else so that you're like really clear on, even if I have a week off, maybe I have to make that up like the few weeks before, or I've got like a bit of a buffer for the weeks after or whatever it might be. ⁓ but yeah, looking at that number for the full year initially is like, but then once you break it down, it actually feels a little bit more chill. Nice.
Have your money beliefs changed since you started working in sales? My money beliefs? like, so like if I took you as the on the roller skates doing the waitress in and I said, you've got a target of 850,000 would that have been like, come on, who can do that? Yeah. Or would, or you always just like, ah yeah, money, like whatever it comes and goes. Like what's, what have your beliefs changed? Yeah, actually a lot. Um, and it's funny because my partner James is, uh, put his Instagram handle in the comments.
He's a baker and so we are quite literally like we have opposite lives basically like he works 4am till 12. He's that bread though. Oh come on. Do know what we get married on the 3rd of May soon and he was... No it's the past. Oh yeah we've just got married. How was that wedding of yours?
What was the bread course like? ⁓ Lovely actually. Yeah. So what did do at the wedding? So he said something in speech about making the breads and so makes the bread as well. Nice. well. you get the sun rise in the yeast. Come on. I've got a nice ⁓
I can't remember where it was. The money beliefs, how they've evolved. Yeah, yeah, yeah. So, yeah, in terms of like, sometimes I'll say, oh, yeah, I'm working on like a 127k deal and he's like, what? But I do feel like you get accustomed to like those kind of figures and then you're like, well, it's nothing. But then for other people that potentially don't work in the space or just don't hear those like numbers often, they're like, what? Someone's spending 130 grand on some software. Like, what do mean?
So yeah, my perceptions have definitely changed on money generally. And yeah, if you'd have told me that at 22, I'd have been like, that's not possible. What do you mean? What do mean you can close that amount of money? like, when I talk to salespeople, I really like to understand because obviously you're closing high ticket products and I'm guessing that you smashed your target last year. I'm guessing there was some nice commission on the table. Just a bit. Just a little bit. Pocket change. Pocket change. So what is like...
I do this with ourselves people, like what's the why? What's the North star? Like what is the reason you get out of bed in the morning? You face that rejection, you roll with the punches. Why do you do that day in day out? Because commission and money is one thing, but a lot of the time it goes a little bit deeper than that. genuinely think there's no other, there's no better high. Maybe it's in top three highs of like closing a big deal and like feeling like that accomplishment of like one, you know how much commission you're to get from it.
And to you just feel like you've actually done something that's tangible and like I've gone through this whole DM, worked with all these people and I'm actually like solving a real challenge. So I definitely get genuine satisfaction from doing that. So I think we were talking about this yesterday actually, there's when people say money doesn't make you happy. I think that comes from a place of people that potentially have either been born into money or are not happy.
with other things, but realistically it does because it gives you freedom to be able to make choices that you can go and travel, you can do whatever. So the things that are important to me, money allows me to do more of that and more often. And so that's really my why you earn a lot of money in tech sales. Maybe it's like, I think it was actually, saw somewhere on LinkedIn. mean, I sound like my mum, know, when you hear something like that, that's true. fact. That's true. must be true. But I think tech sales,
People aren't the most in America in 2024 in tech sales. Yeah. Banking tech sales and then like, oh no, neurosurgery or something like that. about only funds? maybe that I've heard some of that, you know, and that guy goes around saying like, what do you do for a living to afford this tank over the drive? She's like, I'm an only father driving a tank around. What's his name?
Hey, very good. And you know earlier when you said we were talking about this yesterday, you meant in stoic world, you? Because actually no other day. Yeah, in the morning. Yeah. Because no other day. I was like, why do I work in? Let's have that thought. Beautiful. I've been Jack Frimston. I've been Zach Thompson. I've been Sophie Ellis. Remember you will die. How much money do you make? Bye.