Put on my blue suede shoes and I boarded the plane Touched down in the land of the Delta blues In the middle of the pouring rain That song always reminds me of you, you know Why? You used to sing it to me as a child You'd pick me up in your arms and rock me I didn't know, and then you were a burden to me so I drowned you Baby burden? The real source of fulfillment and it's not drowning a baby Just to be clear It's a short one

Curly chops, mozzarella. Real happiness comes from doing work that matters. Meaningful work is about being kind to others, letting go of temporary wants, trusting what truly resonates and going with the natural flow of life. Wow. Do like that? Yeah. So you know, this takes me to straight away, right? We've got a sales team. We consult businesses that have got a sales team and they always struggle with this motivation piece, don't they?

There's the peaks and troughs of sales performance. Uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh

And I found with, with our teams internally, let's say you hire a new person to the team and you're like, right, you're your own silo now. I'm just going to pay you commission for a good job. And you're just on your own. That kind of does one thing. But when you go right ever in the room, this person being successful in this job is your responsibility. You're going to teach them this thing. You're going to teach them that thing. You're going to teach them that thing. And then being successful is a reflection on all of you. Suddenly.

Not only does that feel like, well, actually there's a bit of something in that for me that could go wrong more often than not. It's actually the summer that could go right. There could be a sense of purpose found in I've kind of helped elevate someone else and that carries through the whole room. You basically got a room then of people who all kind of helped each other through the business and the help maintains. Yeah. You know what mean? You help the next person, the last person helped you, but then actually everyone kind of starts to help each other. And the purpose is then found in what we're all helping each other, all part of an ecosystem.

And then for you, Jack, I want you to talk about, you don't mind, like the idea of the B hug, the B hug. You're happy to talk about it. happy to talk. I also think in life, like there are life hacks are there, but if you want to feel good about yourself, go and do something kind, do something for a random stranger thing you do to make yourself feel good. It's disgusting actually in band in three countries. Um, but no, but like, if you want to feel good, really, really quickly go and do something nice for a stranger.

Or just like we do it all the time, don't we? If we're driving in the car, we'll shout at a random person, but we'll say something silly like, you look gorgeous today. Like an old lady turns around, she smiles. Your hair looks nice. I always like to say, but your hair looks nice when people are coming out of the hairdressers. Yeah, that's nice. You know what my uncle told me once, he said, whenever you see your nana, always tell her her hair looks nice. I still do it now. I've done it since I was a little boy every time I was there. And she always, she always like, oh, thank you. And like, it's like a new compliment again for her.

It's lovely of you. But I think that's it. And I bet you feel good when you deliver that as well. No, I feel awful. Why? you're lying She's bald. ⁓

Be hag don't call her that. Be a big, hairy, ambitious or audacious. Did I say audacious or something? You bothered me for him in front of the camera. This is called gaslighting. Big, hairy, audacious goal. So it's having something so big, so hairy, so audacious that it keeps you moving. So give me an example for like pick a business and then think of an audit. Like if I'm

I'm just starting my first recruitment business. It's just me in my home office. I want the b-hug. What's my b-hug? To become the most reliable recruitment business in the UK. To be the most proactive recruitment business in Europe. I'm a new mobile phone provider. I've built a new phone, mobile phone. To be the most connected, reliable mobile phone provider in the world. Wow. And you see how he gets paid the big bucks, don't you? Do me one more.

You're in a role, are you? Yeah. All right. And I can predict. Like a human trafficking business. To be the most trafficking human business in the business. I see what you're doing now. It's not that good. I know that from a voice. Do you want me to keep talking about it? So the thing with the staleness with the B-hug, right? So the B-hug and this big hairy audacious goal, often there'll be moments in business.

particularly in scaling and scaling teams, maybe even just coming back after Christmas or something where it feels like it's slowed down a bit. And it's because people have lost sight of what the goal is, what the path is, what the trajectories that on, what the collective purpose is. So you need these little incremental short-term goals to motivate people, which could be targets. Great. Could be, if we do this, then we grow a bit more. Could be if we use the progression, that's all great. That's all going to be the short-term fixes, but we need the

overarching, we're all working towards that and a collective march, the beehive all working collectively, you're gonna feel that buzz. When the beehive has, the have has buzz. From beehive to beehive. I've been Jack Frimston. I've been Zach Thompson. Remember you were dying?