The Sales Stoic

May 28th - When faced with a challenge, take a moment to breathe

6 min

“First, don’t panic. Everything happens as it’s meant to... The next thing to do is focus on the task at hand, seeing it for what it really is, while remembering that your purpose is to be a good person. Get to work on what’s required, and speak with kindness, humility, and honesty, doing what feels right.” - Marcus Aurelius

In sales, as in life, stress won’t get you anywhere.

Whether you’re negotiating a deal or feeling pressure to hit quotas, stop, and take a breath.

Focus on what’s required: listening, empathizing, and staying calm. The loudest voices often don’t win trust—kindness, clarity, and sincerity do.

Your mission is to genuinely solve problems, not just hit targets. So, keep calm and carry on.

Actionable tips:

  • When faced with a challenging client or unexpected objection, take a moment to breathe. Respond calmly rather than reacting impulsively.
  • Focus on what you can control: listening to your customer’s needs, asking thoughtful questions, and proposing solutions that genuinely fit.
  • Approach every interaction with honesty and kindness. If a solution isn't the best fit for the prospect, say so. Authenticity fosters trust and long-term relationships.

Remember you will die.

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Connect with We Have a Meeting: LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/ Website: https://www.wehaveameeting.com/

Disclaimer:

The Sales Stoic draws inspiration from the profound wisdom of Stoicism as presented in Ryan Holiday's "The Daily Stoic." As avid readers & fans, we deeply respect the work of Ryan Holiday, and acknowledge the significant impact of Stoic philosophy on our own approach to sales and life.

While The Sales Stoic applies the core principles of Stoicism to the unique challenges and opportunities faced by salespeople, it is an original work with its own distinct voice and focus. We aim to build upon the timeless wisdom of Stoicism to empower sales professionals with practical guidance and actionable insights for success in their careers and personal lives.

  • Zac Thompson

    Zac Thompson

    Co-Founder at We Have a Meeting

  • Jack Frimston

    Jack Frimston

    Co-Founder at We Have a Meeting

Keep calm and carry on. So the 28th of May, May's nearly done and we've got Marcus Aurelius. Good old... Curly chops. Curly chops. I've got a statue of Marcus Aurelius that you got me for my birthday. I've actually got two because my mum got the same statue. But you look a little bit like Marcus Aurelius. Or maybe he looks a bit like you. Everyone's been nice to me saying I don't like it. Okay. In the comments, remind me how ugly I am. Thanks. buckle up because I'm about to be nasty. Great.

First, don't panic. Everything happens as it's meant to, and in no time you'll be gone. Just like even the greatest leaders like Hadrian and Augustus are now, the next thing to do is focus on the task at hand. Seeing it for what it really is, while remembering that your purpose is to be a good person. Get to work on what's required and speak with kindness, humility and honesty. Doing what feels right. Max Radius. We panic, don't we?

As human beings and salespeople, we get to points where we panic at the end of the month when we've feel like we might miss target. If it could be during a cold call and somebody might ask a direct question or they ask you a question like, what is it you do? We just panic and keep calm and carry on. Well, I mean, marks already said it best when he said don't panic and saying don't do something is easier said than done. So how do we prevent ourselves from entering that state of panic, that state of

Fight or flight. I sometimes have to talk, talk to my amygdala, talk to it logically and try to understand, okay, why, why are why are you responding like this? What is happening? Talking myself through it. If it, if it was a case of I'm going to post a piece of content online and then my brain goes, well, what people mock you for it. My, my, my, my amygdala is in that fight or flight of like, what people mock you for it. So my logical brain has to pre frontal cortex.

That was called. Yeah. Yeah. You like that. And my logical brain will be like, okay, who, who will mock you? And then my, my amygdala might suggest a few different people. Morgan Ratcliffe, Morgan Ratcliffe. Other Ratcliffe are available. Zach Thompson. He might mock me. Some of the team and I go, okay, but actually when it's broken out, if any of them, that wouldn't bother me. So who else would it be? Could be a stranger. Dan. Dan. could be Dan. Well, it's done. That might bother me actually. Dan's the man.

Could be a stranger that would bother me, I have a stranger with. And once I've broken it down into lots and lots of different Peter, go, am I truly bothered? No. So why would I panic? When you think about panicking and don't say Skywalker, what do you think of? I was going to say panicking Skywalker. Yeah, no, mate. You're it away We've been friends for too long. I know your next move. So there's a few different things that I go to with this, right? One is the traffic jam test. You know the traffic jam test?

So imagine yourself in a traffic jam and you panic or you get angry. Just before we go further, can you imagine yourself in a traffic jam or are you the traffic jam? No, I imagine myself in the traffic jam. okay. But are you in traffic or are you traffic? I think it's a very interesting philosophical debate that we probably could do in a different episode if you Yeah, maybe. All right, thanks. So imagine you are in traffic or are the traffic. But you would never be on traffic, would you?

Yeah, but you could be part of traffic. So imagine you're part of the standstill of traffic, right? Does anger or panic change the traffic? No. Okay. Now let's imagine then, all right, we'll give it a different sound. So you're late, running late for work and you're rushing around trying to find your sock. You lost your socks. Does anger or panic make you find your sock better? No. No.

you're nervous and worried about a presentation that you're gonna do and your laptop's just shut down and you're walking upstairs, you're not quite prepared. Does anger or panic make any of that better? No. Can I tell you the only time that anger has made something better? I'd lost my passport and I was so annoyed, I prayed and then I couldn't find it and then I punched.

punch the bookcase and when I punched the bookcase it fell down. That's not true. I swear to God I was 16. anger did help me. Your life's a movie. Yeah. So one thing I don't understand is... Well hey mate, there's not one thing you don't understand. You can be in a car but you can't be in a bus. You'd be on a bus. When do you start going on things? we get in a bus? I don't think you'd ever say that though. You might not but you can be. No you'd say I'm on a bus.

Yeah, no, you would say that. Yeah, but you're in a bus, aren't you? It doesn't change the... Yeah, but why do people never say... People don't say I'm on a car. Yeah, but you wouldn't say... You'd say I'm swimming, wouldn't you? You wouldn't say I'm within water. I might say that. Again, it's one of these things, these stoic ideas. If you can bring awareness to the thing, you will realize that... Sorry, drop it there. You'll realize, like, that actually doesn't hold any purpose. You ever seen American History X?

Yes, great film. He's in the bit where his teacher comes to visit him. Can't remember. Yeah, yeah, gone. to visit him in hospital and he's like, for all your hate and anger, has any of it made any, has any of it made your life any better? He just breaks down crying. Yeah. Because actually when you actually look at the purpose some of these feelings serve, do they serve to make anything better? And just having that awareness of this actually doesn't make anything better can be quite a calming thing. Yeah. They, yeah, I love that.

Anger doesn't make anything better. Unless you lose your passport and then it might. I've been Jack Frimston. I've been Zack Thompson. Remember you'll die.

I'm sorry.

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