Purpose, driven, hustle. It's the 30th of May and I'm gonna hit you with some epic tears. I'm prepared. I can't call someone a hard worker just because I hear they read and write, even if they stay up all night doing it. Until I know what they're working toward, I can't call them industrious, but I can if their goal is to align with their own values, keeping them in harmony with nature. Mmm. So.

The thing I'm going to throw to you from reading this is busy is a badge of honor. ⁓ yes. Where do you see this best with salespeople? ⁓ mate, I've heard this. Can I call you mate? You can call me Mick if you want. A million times I've said this in my life. I've always had the boss that's got the spreadsheet open doing all this sort of stuff, scratching the road and like the spreadsheets going to make something magical happen.

And my wife coined this cool phrase, is busy, not productive. Like the ability to actually separate those two things out in your head. I don't know if it's like a generational thing. think maybe the generation just before us and certainly like our parents generation, maybe not your dad, but I've got this thing with them. How can I look as busy as possible? How can I look just like, look how busy I am and almost like going in like, been busy, busy. You never hear people go like, been busy. ⁓ not really.

Yeah. Actually just steady. Actually just have like a good quality of life. All right. All right. You're leaving a meeting, you're packing your laptop up and you're like, you want me to run with the rest of them? Yeah. What got much on? Yeah. Loads of stuff. Everyone's got always let you know how busy they are. And I wonder why. I imagine it's because it's ingrained, isn't it? Through generations of your worth is attached to that. Your work, your worth is attached to your work. Nice. We worked on that together. We came to that together, didn't we? Symbiosis.

Where does your brain go with it? I found it as well. I've been guilty of this in the early days of feeling like you were acquitted of that. Well, I think you were guilty of I was guilty of this in the early days, but I think that I hustle culture, purpose driven hustle. like you, you feel like I sometimes feel guilty because we run a business together and actually I don't work Saturdays.

And I actually get home about six or half six. Yeah. must be nice. And actually don't do loads of work. I'm telling me, but no, but like you, you don't have to be working till midnight. And I'm sure that there are some businesses and I'm sure that there are some stage of the business where we have done that. But I always felt like I had to be doing something. And actually sometimes you do more by being productive in the time that you have.

rather than pushing yourself to the limit. Well, how much of that you used to have to slow you down and start and you'd be sending me stuff on the weekend. And I'd be like, mate, can you just have a bit of time off? cause I'm well aware it's happened to us both, hasn't it? Where you get that, that ends somewhere that stops somewhere. It usually probably stops like you're a bit ill. Well, we were laughing about it yesterday because I said, uh, I've just bought a new alarm clock and I said, and I found one that I really liked. was 250 quid.

And actually four years ago, I invented something called the manifestation station. Put their Instagram. Yeah. basically it was an alarm clock, but also you could listen to it to meditate and manifest. And it's already a thing. It doesn't matter whatever. But when we'd started, when we'd started the business in the January, I was also talking to manufacturers in China, trying to get this other business off the ground. Cause that's where my brain was. And I've actually learned so, so much over the last few years of removing that like shiny objects syndrome.

I have ideas every single day, but I'll take them. I'll write them down. I'll put them somewhere. And maybe one day in the future, I'll come back to them, but the good ones stick and the good ones are like the, okay. And it comes back to my like North star. Does this move the boat faster for what we're trying to achieve? We're trying to become a reliable agency. We're trying to become the best agency. We're trying to become figureheads. We're trying to make sales ethical again. Does this help? It does.

then yeah, cool, if it's on the mission, but it's not another side project is like the podcast, the newsletter, the sales, the book, all these things, aren't, they aren't like side hustles. They're things that feed into the main businesses that help. And that's probably the difference. I think that's where you've made the biggest change with that stuff. Getting it all to be part of one thing. Just making sure, just ask myself the question of like, why am I doing this? Like, like if I'm going to go off on a tangent and

want to start a cold coffee company. I start looking at that was coming. No, that's already been in going. put that on the shelf. Did you? Yeah. Cause I just thought I was like, that's something in America that's sick. I remember we were watching bank a day drinking your cold coffee. Wondering that. have I got the eye over this from this genius? did not realize in the UK. It's not really a thing. it is. Yeah. But it's not really a thing. Like if you go to America, hopefully one day you'll go to America. There's a whole fridge full of cold coffee fridges in America. Yeah.

Anyway, but I spend an hour I entertain the idea because it's quite fun, but then I park it I call it like a weekend. Yeah, I get it It's called weekend fun. Anyway, and that's purpose-driven hustle Do something you love be stoke about it. I've been Jack Frimston. I was like Thompson. Remember you will die.