60-Second Summary
Most B2B websites miss out on high-value visitor insights, capturing only a small fraction through traditional forms. This new integration between Dealfront and Clay changes that by transforming anonymous web traffic into actionable sales and marketing intelligence.
Key insight: The integration reveals which companies are visiting your website, what content they engage with, and their return frequency—unlocking buyer intent that was previously invisible.
Tactical advantage: Sales teams can score leads, trigger workflows, and personalize outreach automatically using firmographic data—shifting from reactive to proactive engagement.
Real-world impact: Teams already using the integration are targeting accounts with strong buying signals, improving conversion rates and sales efficiency.
Framework in action: Automate Slack alerts, route high-intent accounts to sales, and activate campaigns the moment key pages like pricing or competitor comparisons are viewed.
Most B2B websites only capture a small percentage of visitors through form fills or demo requests. The rest of the traffic (often valuable accounts quietly researching your solution) goes completely unseen. This integration changes that.
With Dealfront’s data feeding directly into Clay, users can now see which companies are visiting their website, what pages they’re engaging with, and how often they return. Every visit, view, and session becomes an opportunity to understand buying intent and take meaningful action.
From data to action: enrich, prioritize, and automate
With this partnership, Dealfront’s detailed firmographic enrichment data can be combined inside Clay to give every website visit context. Teams can automatically layer information such as company size, or industry, to score leads, prioritize outreach, and trigger workflows, all within Clay’s intuitive environment.
This means sales and marketing teams can move from reactive to proactive. Instead of waiting for inbound leads, they can identify engaged accounts early, understand their behavior, and reach out with relevant, timely messages. Some Clay customers are already using Dealfront data to refine their targeting and focus only on accounts showing strong buying signals, ensuring every touchpoint counts.
Automation is at the heart of this collaboration. Users can set up workflows that automatically route high-intent visitors to the right sales rep, add them to personalized campaigns, or even send instant Slack alerts when a target account visits key pages like pricing, case studies, or competitor comparisons. Sales teams can then strike while the iron’s hot, increasing connection rates and accelerating deals.
“We’re thrilled to be partnering with Dealfront to bring their market-leading web intent data into Clay, playing a crucial role in our new Web Intent product. We’re particularly excited about their strength in the European market, where their data excels with both high quality and high coverage.” – , Data Partnerships at Clay
Turning intent into revenue
This partnership between Dealfront and Clay represents a shared belief: that first party intent data should do more than inform, it should drive results. By bringing together Dealfront’s deep European market intelligence and Clay’s dynamic, AI-powered workflow engine, we’re giving revenue teams a smarter, faster, and more contextual way to act on intent data.
Whether you’re a sales team looking to personalize outreach or a marketing team focused on nurturing demand, this integration empowers you to see, and seize, the opportunities that were previously invisible.
Together, Dealfront and Clay are helping teams close the gap between interest and action, ensuring that every website visit has the potential to become a conversation, and every signal can lead to revenue.
Start winning with Dealfront
Leverage the full potential of this partnership - combine Dealfront’s verified B2B data with our Clay’s technology to reach the right customers, faster.
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