Get to know ARC
ARC is the world’s largest blueprinting company, with over 200 branches worldwide. Serving the architecture, engineering, and construction (AEC) industries, ARC has expanded into sectors like legal and hospital construction. Their mission is to streamline document management and print services at scale, helping clients improve efficiency on complex projects.
The challenge
With thousands of customers already, ARC wanted to explore new markets and optimize their digital presence. Despite their strong offline reputation, they lacked insight into how well their SEO and social campaigns were working, and more importantly, how to convert that traffic into qualified leads.
The sales team needed better visibility into which companies were visiting their site and how to follow up in a relevant, timely way.
The solution
ARC chose Leadfeeder by Dealfront to bridge the gap between marketing traffic and sales pipeline. During the trial period, the sales team took the reins, testing features, syncing with their CRM, and learning how to use the data to prioritize outreach.
By integrating Leadfeeder with both their CRM and email campaign tools, ARC could:
Automatically assign leads to the right rep
Track email engagement and website visits
View detailed lead activity to personalize outreach
Filter for organic traffic to assess SEO performance
“Now we hang out in Leadfeeder. We know who to assign leads to right away. Instead of a sales manager having to go back and dig around, they know the right move to make.” — Frank Logan, VP of Sales Operations
The results
Leadfeeder helped ARC shift from a traditional “spray-and-pray” approach to a smarter, targeted strategy. With real-time data on lead behavior, such as which pages were viewed and which emails were clicked, sales reps could tailor their outreach based on where the prospect was in the funnel.
Since adopting Leadfeeder, ARC’s sales team now consistently generates:
25-40 high-quality leads per day
Faster lead assignment and handoff
Better insights into SEO and email campaign performance
Unlimited user access with no extra costs
“Once they have it, it's almost like, how did I do my business without it? It brings huge value and it can't hurt to try it.”
Key takeaways
Leadfeeder helps you connect the dots between website activity and lead intent, making it easier to personalize outreach.
CRM integration is seamless, saving time and improving data consistency across marketing and sales teams.
Targeted lead generation beats volume. ARC moved away from mass pitching to meaningful, relevant conversations that convert.