Key Takeaway
COSMO CONSULT, an international Microsoft Business Solutions expert, needed a unified approach for CRM and sales across 17 countries. Dealfront gave them the data structure and automation to drive alignment, save time, and boost lead conversion.
Key result: Unified sales and marketing strategy across 17 countries resulting in a 30% lead-to-MQL conversion increase
Product used: Dealfront integrated with Microsoft Dynamics
Standout strategy: Replacing fragmented tools with one platform improved GDPR compliance, CRM accuracy, and go-to-market alignment
Operational impact: Lead research time dropped by over 70%—from 50 minutes to just 30 seconds per lead
Real-world insight: Dealfront revealed COSMO’s CRM had only 40–50% ICP coverage, prompting a strategic overhaul
Meet COSMO CONSULT
COSMO CONSULT is one of the world’s leading providers of Microsoft Business Solutions, with over 1,500 experts operating across 17 countries. Specializing in the full Microsoft technology stack (including ERP, CRM, data analytics, and AI) they support companies on their journey toward digital transformation.
Their mission is to empower businesses to become more efficient through digital transformation. But doing that at scale, across multiple markets, requires more than just technical expertise, it requires unified data, seamless processes, and the ability to act on reliable insights.
The challenge
As a fast-scaling, international organization, COSMO CONSULT had grown through a mix of organic expansion and acquisitions. That meant every country team had its own CRM tools, data vendors, and go-to-market playbooks. Data silos were common, processes were inconsistent, and understanding who their ideal buyers were, let alone where to find more of them, was a constant struggle.
Peter Dibbern, Chief Marketing Officer at COSMO CONSULT, was tasked with changing that. “We already had tools in place, but they weren’t flexible enough to support our internationalization,” he said. “We needed a solution that could unify our marketing and sales approach across all countries.”
The team also wanted to increase lead conversion at the top of the funnel, reduce time spent on manual data entry, and make CRM adoption easier by embedding enriched, validated account data directly into their existing workflows.
The solution
COSMO CONSULT implemented Dealfront to bring structure and insight to their CRM and marketing efforts. With Dealfront integrated directly into Microsoft Dynamics, they were able to:
Unify account creation processes across 17 countries
Enrich inbound leads with reliable firmographic and contact data
Validate ICP coverage using accurate targeting and segmentation tools
Enable localized sales teams with clean, actionable CRM data
“Before Dealfront, we had one tool per country. Now we have one platform for all,” said Max Breitinger, Global Process Owner for Customer Centricity at COSMO CONSULT. “It simplified everything, from GDPR compliance to go-to-market alignment.”
Smarter campaigns and cleaner CRM data
With Dealfront, COSMO CONSULT’s data quality team could now enrich incoming leads and automatically associate contacts with the correct companies in their CRM. This not only improved segmentation, but also ensured the right sales reps were looped in ahead of time.
“We changed how we process registrations for our events,” said Kay Hempel, Team Manager Lead Generation and Data Quality. “Now, we know who’s coming, what their role is, and which industry they’re in - before the event even starts. Our sales team can reach out proactively.”
“In fact, what used to take 50 minutes per lead now takes just 30 seconds” Hempel added.
Deeper targeting. Real-time insights
Using Dealfront’s Target module, COSMO’s go-to-market managers could build precise ICP filters, compare them to existing CRM coverage, and identify gaps in their reach.
“We thought we had full coverage of our ideal customer profiles in our CRM,” said Breitinger. “But Dealfront showed us we only had 40–50%. That insight helped us rethink our outreach strategy.”
Sales teams also benefitted from Dealfront’s Leadfeeder module, using it to spot high-intent website visitors and trigger timely follow-ups. Meanwhile, data enrichment and validation helped the marketing team sharpen their segmentation and improve campaign effectiveness across channels.
Fast onboarding. Seamless integration
From start to finish, COSMO CONSULT’s Dealfront onboarding took just four weeks. Thanks to the native integration with Microsoft Dynamics, they were able to embed Dealfront directly into their workflows with no complex setup, no need for third-party tools.
“Unlike other vendors, Dealfront takes care of the integration on their side,” said Markus Lischka, Product Owner Dynamics Sales & Marketing at COSMO CONSULT. “It made onboarding smooth, fast, and simple for all our teams.”
The results
With Dealfront, COSMO CONSULT has transformed the way it works across marketing, sales, and operations:
30% increase in lead-to-MQL conversion
60–70% cost savings across their CRM setup
15–20% improvement in CRM data quality
Unified GTM execution across 17 countries
70% faster lead research time, in some cases from 50 minutes to just 30 seconds
"Productivity went up. Costs went down. Our teams work the same way now, with aligned tools and shared insights," said Breitinger. “We didn’t think this kind of transformation was possible with our old setup.”
And his advice to other companies?
“If you want to enter new markets, understand your position, or just improve your ICP coverage, give Dealfront a try. You’ll be surprised how much you’re missing.”
