Key Takeaway
Framery, a leader in soundproof office booths, overcame missed lead opportunities by adopting Leadfeeder by Dealfront. The shift enabled seamless distribution of high-quality leads to their local dealer network.
Key insight: Replacing Google Analytics with Leadfeeder enabled Framery to identify and act on high-intent website traffic in real time.
Product used: Leadfeeder by Dealfront to track website visitors and deliver usable lead data to sales.
Tactics that worked: Automated lead alerts via custom feeds and weekly emails to keep local dealers engaged with hot prospects.
Real-world impact: Framery saw higher lead conversion rates and improved sales efficiency through timely, targeted dealer engagement.
Get to know Framery
Framery is a global leader in building phone booths and huddle rooms for modern offices. Their products enhance workplace efficiency by reducing noise and distractions, and they are delivered worldwide, with the majority going to the U.S. Framery relies on a network of local dealers who handle most of the sales.
The Challenge
Framery initially relied on Google Analytics for website visitor insights but found it insufficient for sales lead generation. The company needed a solution that could provide accurate visitor data and help local sales teams and dealers engage with potential customers effectively. Without a clear way to identify website visitors showing buying intent, valuable leads were slipping through the cracks.
The Solution
Framery adopted Leadfeeder by Dealfront to track and analyze website visitors, ensuring sales opportunities were passed to the right local dealers. Their approach includes:
Automated lead alerts: Custom feeds and daily/weekly emails ensure local dealers receive timely insights on potential leads.
Targeted marketing and outreach: Once dealers receive lead data, they engage prospects through personalized marketing or direct sales conversations.
Seamless integration with the sales process: Dealers reach out to prospects making interactions feel natural and highly effective.
Here’s a screenshot to show you how daily/weekly alerts with custom feeds would look like in Leadfeeder.
The Results
Since implementing Leadfeeder by Dealfront, Framery has seen:
Greater sales efficiency with accurate lead distribution to local dealers
More effective prospect engagement by leveraging visitor insights
Higher lead conversion rates through targeted sales efforts
Key Takeaways
Use Leadfeeder daily: Quick follow-ups on hot leads increase success rates.
Leverage custom feeds: Sharing segmented leads with sales teams and dealers ensures efficient targeting.
Measure marketing effectiveness: Leadfeeder helps evaluate online ad performance by tracking the quality of visitors.
By integrating Leadfeeder by Dealfront into their sales process, Framery has successfully turned website visitors into revenue-driving opportunities, ensuring their local sales teams and dealers always have the best leads at their fingertips.
