Get to know Programmatic B2B
Programmatic B2B is a digital advertising agency that specializes in helping B2B companies run high-impact, targeted campaigns. Their custom audiences, creative content, and marketing communications help clients achieve transparency, cost-effectiveness, and performance. What sets them apart is their ability to deliver a scored prospect database after each test campaign, enabling smarter internal lead nurturing and business development.
The challenge
Even with strong reporting processes and a transparency-first approach, Programmatic B2B was facing a challenge: it was difficult to attribute campaign performance and follow up effectively on outbound and remarketing efforts, both for their own website and their clients'.
They needed a reliable way to track company visits, measure campaign effectiveness, and connect the dots between top-funnel marketing activity and bottom-funnel results.
The solution
After evaluating several options, including Lead Forensics, Programmatic B2B chose Leadfeeder by Dealfront for its affordability and robust functionality.
By integrating Leadfeeder by Dealfront, they were able to:
Identify anonymous companies visiting their own and their clients’ websites
Track visitor engagement with key pages and content
Connect site visits to outbound campaigns via domain-level matchback
Layer Leadfeeder insights into their Programmatic Extension Program (PEP)
PEP is a multi-channel B2B solution that combines email marketing, display ads, search retargeting, social media, connected TV, and more to drive engagement and lead generation.
The results
Thanks to Leadfeeder’s data and tracking capabilities, Programmatic B2B achieved:
114 healthcare leads & 155 insurance leads in 30 days for a targeted campaign
100+ new tracked prospects for a PPE client in the healthcare and education sectors
Improved lead quality & campaign attribution through URL and domain-level insights
Chris DeMartine, the founder, credits Leadfeeder for empowering his clients' marketing teams:
"Leadfeeder has enabled us to measure real engagement and help our clients' marketing teams deliver essential supply to the front-lines for new business development."
Key takeaways
Link campaigns to results: Leadfeeder bridges the gap between outbound efforts and site engagement.
Track the full funnel: See who visited, what they explored, and when - adding intelligence to your sales funnel.
Empower client transparency: Give clients proof of value and a clear path from clicks to conversions.
Today, Leadfeeder by Dealfront is an integral part of Programmatic B2B’s offering. It gives both them and their clients the clarity they need to make data-driven decisions, prove campaign value, and improve lead generation outcomes.