What Pronomic achieved with Dealfront:

60%

increase in website visitors across all markets

55%

increase in the number of qualified leads

Unified

global marketing strategy driven by localized, data-backed execution

“Dealfront helps us get the timing right—so we can support our customers when they need us most, and help create safer, more ergonomic workplaces for them.”

Christine Holmström

Group Marketing Manager, Pronomic Group

Get to know Pronomic

Founded on the principle of creating safer, more ergonomic workplaces, Pronomic is a specialist in lifting solutions designed to protect workers from injury and strain. Their mission is simple but impactful: to combat poor working conditions by making lifting safer and smarter.

From mobile electric lifting trolleys to overhead crane systems and goods lifts capable of moving up to 10,000 kg, Pronomic’s solutions cover a wide range of lightweight material handling needs. Operating within a larger group, their team is focused on innovation, customer safety, and sustainability in lifting; offering equipment that not only helps businesses run more efficiently, but also protects the people doing the heavy lifting.

With operations spanning multiple countries, including a growing presence in Germany and beyond, the company’s marketing and sales teams are always looking for ways to better understand and engage with their audience — which is where Dealfront comes in.

The challenge

With global reach and multiple sales points, Pronomic faced the complex task of unifying its marketing strategies across international markets. Pronomic is the result of the merging of multiple companies and country teams—including Sweden, Germany, Finland, and France—and unifying actions across the group is a difficult challenge. Christine, Group Marketing Manager at Pronomic, was tasked with building a common marketing platform and needed clarity on who was visiting their website, how they engaged with content, and where they were in their buying journey. Traditional analytics tools fell short in surfacing actionable insights, especially when it came to identifying high-intent visitors, segmenting target personas, and supporting local teams with tailored campaigns.

At the same time, Pronomic wanted to shift from reactive to proactive demand generation. They needed a way to identify not just leads, but accounts and individuals that mirrored their best customers; “twin” companies with similar firmographics and behaviour to known converters. For smaller markets like Finland, where the volume of potential buyers is lower and every account matters, this targeting had to be razor-sharp.

Another major hurdle was aligning sales and marketing teams around shared signals. Without reliable buyer intent data tied to actual people and actionable insights inside their CRM, local sales teams were left guessing who to prioritize or when to engage. Social selling via LinkedIn was a key play for the business, but lacked integration with their broader tech stack, making it hard to operationalise consistently across regions. As a result, valuable opportunities were at risk of going cold before the right person even knew they were there.

“We needed clarity on who was visiting our site and how to turn that into action. Dealfront gave us the visibility and tools to identify the right companies, reach the right people, and support our teams with real insight.”

The solution

By adopting Leadfeeder by Dealfront, Pronomic transformed its website traffic into a proactive growth engine fueling smarter decisions, sharper targeting, and closer alignment between marketing and sales. In doing so, Pronomic has transformed its marketing from reactive to proactive, moving from guesswork to granular insights that drive results.

The marketing team used Leadfeeder to identify which companies were visiting their site, analyze engagement patterns, and segment these visitors against their ideal customer profiles. This meant they could go beyond generic lead lists and instead surface real buying signals tied to specific companies and roles. Across all markets, website visitor numbers have increased by 60%, and the volume of qualified leads is up by 55%, showing a clear return on their insight-led strategy.

In the Finnish market, where precision is critical due to a smaller pool of potential buyers, this granularity made all the difference. The team exported enriched firmographic data and filtered contacts by seniority and function, targeting production managers, operations leaders, and other key decision-makers. Working closely with their marketing agency and Dealfront partner, GetFound, these contacts were then fed directly into automated LinkedIn workflows to enable timely, personalized outreach, which local teams could launch with confidence. “We don’t have to start from scratch every time,” noted Christine, Group Marketing Manager at Pronomic. “We have names, companies, buying signals, it’s all there.”

But the value of Leadfeeder didn’t stop at outreach. It became a key tool for refining campaign strategy and content direction. Insights such as the internal search terms typed by site visitors revealed what prospects were actively looking for but not yet finding, allowing the team to plug those gaps with tailored content and resources.

Pronomic also used Leadfeeder alongside SEO platforms, automation tools, and ad platforms as part of a multi-channel ABM strategy tailored specifically to industrial manufacturers. Their campaigns, now running in five European markets, use custom audience lists across Google Ads, LinkedIn Ads, Bing Ads, and SEO to reach the right decision-makers with precision.

For Pronomic, Leadfeeder also became a way to validate the impact of their marketing efforts. In the past year alone, they’ve seen their volume of identified website traffic more than double, helping demonstrate that their marketing actions are driving measurable results; something that can often be challenging for marketing teams to prove internally. Meanwhile, for their German team, the platform’s regional filtering capabilities have helped surface multiple promising leads, empowering them to zero in on high-fit prospects with speed and precision.

The result? A unified and intelligent marketing framework that gives local teams both visibility and velocity. With reliable data, automated targeting, and integrated campaigns, Pronomic’s sales and marketing functions are now aligned around shared priorities and high-conversion opportunities, accelerating growth across all regions.

“We realized in Leadfeeder... it actually shows exactly what search term it was they used in that search field. And there is no other way that we've managed to figure out that information.”

Key takeaways

For Pronomic, Leadfeeder has become an essential part of a more intelligent, data-driven marketing strategy. By turning website visits into actionable insights, the platform has helped unify marketing efforts across regions and empowered local teams to act with precision. Here’s what they’ve achieved with Leadfeeder:

• Deeper insight into buyer behavior – Leadfeeder revealed not just who was visiting the site, but how they engaged and what they were looking for, enabling smarter segmentation and content planning. As a result, website traffic increased by 60% across all markets.

• Scalable, localized outreach – With enriched firmographic data and role-based filters, Pronomic could launch hyper-targeted campaigns in local markets like Finland, directly through LinkedIn automation. These efforts contributed to a 55% increase in qualified leads.

• Faster activation and alignment –  Equipped marketing and sales teams with shared signals and CRM-ready data, enabling quicker handovers and more coordinated campaigns across regions. Campaigns are now live in five European markets, supported by a multi-channel ABM strategy that includes SEO, Google Ads, LinkedIn Ads, Bing Ads, and Leadfeeder-powered targeting.

“I’d definitely recommend this to others in the industry… not to a competitor… but I think it’s that good of a tool!”

In summary

With Dealfront, Pronomic has transformed its marketing from reactive to proactive, enabling smarter campaigns, sharper outreach, and stronger alignment across international teams. What began as a need for visibility into website visitors has evolved into a scalable, insight-led strategy that empowers local markets and fuels commercial momentum. For Pronomic, Dealfront isn’t just a lead generation tool; it’s a catalyst for data-driven growth and more meaningful customer engagement.