Key Takeaway
Reachdesk elevated its lead generation strategy by integrating real-time visitor intelligence into their sales workflow. Through Dealfront’s Leadfeeder, they unlocked clarity into anonymous traffic and significantly improved prioritization.
Product used: Reachdesk implemented Leadfeeder by Dealfront to identify and act upon high-intent website traffic in real time.
Standout result: Reached 50 net new high-quality leads per month out of 500 unique visitors — 70% matching their Ideal Customer Profile.
Effective integration: Connected Leadfeeder with HubSpot and Slack to deliver actionable lead alerts instantly to reps and refine lead scoring models.
Tactical moves: Leveraged intent data and automated lead alerts to prioritize outreach, driving quicker conversions and higher engagement.
Get to know Reachdesk
Reachdesk bridges the gap between digital and physical sales with personalized gifting and direct mail solutions. Their solution enables sales and marketing teams to create memorable moments for prospects and customers, boosting reply rates, accelerating deals, and fostering loyalty.
The challenge
Reachdesk needed a better way to track and convert high-value website visitors while measuring the effectiveness of their content marketing efforts. Traditional lead generation methods didn’t provide enough visibility into who was visiting their site or if their marketing efforts were attracting the right audience.
The solution
Reachdesk adopted Leadfeeder by Dealfront to gain deeper insights into their website visitors and integrate this data seamlessly with their existing tools like HubSpot and Slack. Their approach included:
Intent-based lead identification: Recognizing companies showing buying intent
Automated lead alerts: Sending new leads directly to Slack for real-time action
Enhanced lead scoring: Using Leadfeeder’s data to refine HubSpot’s lead scoring system
An essential tool for all B2B sales and marketing professionals. The setup and integration is straightforward. It took no time to get up and running. Data is clean and integrates nicely with our HubSpot CRM.
Alex Olley
Co-founder at Reachdesk
The results
Since implementing Leadfeeder, Reachdesk has achieved:
50 net new leads per month: Out of 500 companies visiting their site, 350 fit their Ideal Customer Profile (ICP), with 50 being completely new to them
Improved lead prioritization: Enhanced lead scoring allows their sales team to focus on high-intent accounts
Greater marketing insights: Better understanding of which paid and organic campaigns attract the right visitors
Key takeaways
Use Leadfeeder daily: Quick follow-ups on hot leads can significantly boost conversion rates
Leverage intent data: Identifying high-intent accounts early helps prioritize outreach
Integrate seamlessly: Connecting Leadfeeder with CRMs and Slack ensures that lead data is actionable
By integrating Leadfeeder into their sales process, Reachdesk has successfully transformed their approach to lead generation, ensuring their sales team focuses on the most promising opportunities.
