Key Takeaway
Recrutis Consulting, a recruitment software and consultancy firm supporting over 360 SMEs across Europe, transformed its outbound sales strategy by replacing unreliable lead data with Dealfront's precise platform. This shift enabled scalable growth, streamlined prospecting, and improved team performance.
Key results: Connect rate jumped from 3% to 20%, and conversion rates rose from 33% to 50% after adopting Dealfront.
Product used: Dealfront provided accurate, up-to-date contact data, segmentation tools, and a lookalike feature to find ideal prospects.
Standout strategy: Replacing manual cold calling and Excel-based workflows with intelligent lead targeting based on real-time, accurate data.
Framework in action: Leveraged Dealfront’s lookalike and segmentation tools to rapidly enter new regions and industries with same-day conversion times.
Real-world lesson: High-quality data isn't just about better outreach—it's about boosting morale, shortening sales cycles, and driving sustainable growth.
Get to know Recrutis
Founded by Sjors Matser six years ago, Recrutis Consulting develops software that helps small and medium-sized enterprises (SMEs) solve one of their biggest challenges: finding and hiring great people.
While large corporations have entire recruiting departments, most SMEs (typically those with 50 to 150 employees) simply don’t have the resources for dedicated talent acquisition teams, so that’s where Recrutis steps in.
Offering an end-to-end recruiting solution, Recrutis manages the entire process, from attracting the right applicants to building the frameworks around recruitment, such as process design and assessment centres. Their focus is on ensuring their clients always have a choice of qualified candidates and can make confident hiring decisions.
Today, Recrutis Consulting supports more than 360 companies across Europe. As co-founder and Head of Sales, Sjors Matser leads the sales strategy, oversees client acquisition, and advises premium clients directly, ensuring every engagement aligns with Recrutis’ core values of quality, transparency, and partnership.
“Our goal is twofold,” explains Sjors. “For our clients, we’re here to eliminate their recruiting challenges. For ourselves, it’s about sustainable growth: acquiring new clients, but just as importantly, building long-term, successful relationships with them.”
The challenge
Like many growing companies, Recrutis Consulting built its outbound sales process from the ground up. In the early days, their acquisition strategy relied heavily on cold calling and traditional lead lists, which meant a time-consuming process supported by Excel spreadsheets and a basic VoIP dialer. While this approach allowed the team to reach a high volume of prospects, the results told a different story.
“We were connecting with maybe 3% of our target audience,” recalls Sjors. “That meant we were rarely speaking to the actual decision-makers. Most of the time, we were either hitting dead numbers or outdated contact details.”
Even after implementing a CRM to streamline activity, the underlying issue remained: data quality. The contact information from conventional lead databases was often inaccurate or outdated, leading to inefficiency and frustration across the sales team. Hours of effort went into conversations that led nowhere, wasting valuable time that could have been spent engaging the right prospects.
This inefficiency had a ripple effect:
Lost productivity - sales reps were stuck chasing bad data instead of building real connections.
Frustrated teams - missed targets and wasted effort made it harder to stay motivated.
Low conversion rates - without accurate leads, the pipeline struggled to fill with genuine opportunities.
“Every salesperson has targets,” Sjors explains. “But when your tools are holding you back, it becomes incredibly difficult to hit them. We knew we needed a solution that could give us accurate, complete, and actionable data, something that would make prospecting smarter, faster, and more personal.”
The solution
When Recrutis Consulting discovered Dealfront, the decision came down to one core promise: data accuracy. For a company whose success depends on reaching the right decision-makers quickly, having complete and reliable contact information was non-negotiable.
“The key factor for us was precision,” says Sjors. “We ran a test with 100 sample leads from Dealfront and 99 of them were correct. That 99% accuracy rate was the moment we knew we’d found the right partner.”
With Dealfront in place, the Recrutis sales team was finally able to replace guesswork with confidence. Up-to-date contact information, company insights, and segmentation tools allowed them to build highly targeted campaigns and spend their time on quality conversations rather than endless dial tones.
Beyond better data, Dealfront’s lookalike feature became a real game-changer. By identifying companies that share key traits with Recrutis’ best-fit customers, it revealed new opportunities in untapped regions and industries, helping the team expand into fresh markets with confidence and precision.
The results were immediate. Net connect rates surged from 3% to 20%, and morale across the acquisition team rose just as sharply. The sales process became more efficient, predictable, and rewarding, both for the team and their prospects.
“Reaching the right people changes everything,” Sjors explains. “The work becomes more meaningful when you know every call, every email, and every conversation actually matters.”
Key takeaways
Since adopting Dealfront, Recrutis Consulting has seen measurable improvements across its entire sales process, from the first cold call to closing new client partnerships. What began as an effort to improve data quality has evolved into a complete transformation of their outbound strategy.
The impact has been both strategic and operational: a sharper focus on the right targets, faster prospecting cycles, and a far more motivated sales team. Recrutis has been able to open new acquisition channels, improve lead quality, and scale its operations without sacrificing the personal, consultative approach that defines its brand.
“The difference is night and day,” says Sjors. “We’ve gone from chasing unreliable lists to having real conversations that turn into real opportunities. It’s changed how our entire team thinks about prospecting.”
With Dealfront, Recrutis Consulting achieved:
Net connect rate increase from 3% to 20%, creating a steady flow of meaningful conversations with true decision-makers.
Conversion rate jump from 33% to over 50%, driven by better-qualified leads and more relevant outreach.
Dramatic reduction in prospecting time, shortening the cycle from 7–14 days to as little as same-day contact and conversion.
“Dealfront hasn’t just improved our numbers, it’s improved how we work,” Sjors adds. “The data quality, the automation, and the overall user experience have made our sales process smarter, faster, and genuinely more enjoyable.”
For Recrutis Consulting, partnering with Dealfront has meant more than just improving data, it’s redefined how their sales team operates. What began as a search for better contact accuracy evolved into a long-term strategic advantage.
With Dealfront’s precise data, CRM integration, and intuitive user experience, Recrutis has built a high-performing, efficient, and motivated sales operation. The team now focuses on what matters most: meaningful conversations, stronger relationships, and sustainable growth.
“Dealfront delivers exactly what it promises, reliable data, seamless workflows, and exceptional support,” says Sjors. “For us, the ROI is clear. We’re closing more deals, saving time, and enjoying the process. It’s a genuine partnership that continues to add value every single day.
