What Solfox achieved with Dealfront:

High-intent

leads from previously unknown website visitors

Faster

response times by acting on real-time buying signals

Smarter

sales outreach based on clear insights into customer interest

“Half of our new leads now come directly from Dealfront, and many of those turn into successful business.”

Tommi Suomela

Partner at SolFox

Get to know Solfox

SolFox Oy is a Finnish technical sales company specialising in advanced industrial automation solutions. As an importer and distributor for leading global brands such as Nidec, Leuze, Exlar, IMI, and JIE-Euronorm, SolFox provides high-quality components ranging from servo drives and frequency converters to sensor systems, linear motion technologies, and a wide range of gears and motors. With a dedicated team of ten employees, the company plays a key role in connecting manufacturers with the right technologies to optimise their operations across Finland.

The challenge

SolFox Oy had a strong presence in the industrial automation sector and a high-performing team, but like many technical sales organisations, they lacked visibility into who was visiting their website and what those visitors were actually interested in. With just ten employees and only four actively working in the field, the team simply couldn’t reach everyone. They needed a way to surface potential opportunities that weren’t making themselves known through direct contact.

“We realised we didn’t really know who was visiting our site or what they were doing there, and when you don’t have that information, you’re missing out on potential leads that could benefit from our expertise, but aren’t reaching out.” – Tommi Suomela, Partner at SolFox

Beyond uncovering new prospects, SolFox also wanted to validate the performance of their website content. Dealfront offered a way to see which pages were being visited, which topics were driving interest, and which areas needed improvement. For instance, reference stories were consistently popular with visitors, while some legacy content was rarely viewed and was removed in the launch of their new site to streamline the user experience.

Ultimately, the team was looking for a smarter, more scalable way to understand demand, optimise their content, and proactively reach the right customers, without relying on guesswork.

The solution

To bridge the gap between anonymous website traffic and meaningful sales conversations, SolFox turned to Dealfront. The platform now plays a central role in helping the team identify which companies are browsing their site, what products they're interested in, and how best to follow up. With this insight, SolFox is able to initiate contact with companies that haven’t yet reached out, turning passive website visits into active opportunities.

“With Dealfront, we get a clear picture of which product areas are generating interest. When a known company visits repeatedly or focuses on a specific product, we can follow up with the right person and offer targeted support for their project. And with smaller companies, it’s often easy to identify the right contact and move things forward quickly.” – Tommi Suomela, Partner at SolFox

The entire sales team at SolFox uses Dealfront daily. Automated reports deliver a list of recent website visits straight to their inboxes each morning, giving each rep a snapshot of potential opportunities within their territory or product category. This allows for faster, more informed outreach, and ultimately, better service for customers.

“More and more people prefer to research on their own without calling or emailing suppliers, but when we reach out proactively, based on what they’ve looked at, they’re usually happy to hear from us. They share their needs, and we can offer tailored expertise. That’s how projects get started.” – Tommi Suomela, Partner at SolFox

The results speak for themselves. SolFox estimates that around 50% of their new leads now come directly from Dealfront which has become a significant channel for them discovering previously unknown prospects. And while industrial sales cycles can be long, they estimate that over half of the leads they contact after seeing Dealfront activity turn into successful business.

By making their lean team more efficient and their outreach more targeted, Dealfront has become a key part of SolFox’s growth strategy, particularly for generating outbound opportunities with new companies in the Finnish market.

Key takeaways

With Dealfront, SolFox Oy has transformed anonymous web traffic into qualified leads, particularly in their core Finnish market. The tool has empowered their lean sales team to act quickly, serve customers more proactively, and uncover new business opportunities, both with prospects and existing partners. The visibility Dealfront provides into buyer behavior has not only enhanced their own outreach but also proven valuable enough that they actively recommend it to their suppliers.

• 50% of new leads now come from Dealfront - making it a cornerstone of their outbound strategy.

• Over half of Dealfront-identified leads convert into successful business - especially when the sales team reaches out proactively the day after a visit.

• A trusted tool across the sales team - enabling faster reactions, better customer service, and even supporting international supplier collaboration.

“Dealfront also shows you how people are finding your website, whether it’s through an ad, a direct visit, or a newsletter. It makes it easy to understand which parts of your site are attracting the most interest.” –  Tommi Suomela, Partner at SolFox

In summary

Dealfront has become an essential part of the sales process, helping the SolFox team identify new leads, better understand customer interest, and act quickly on high-intent signals. By providing visibility into who is visiting the website and what they’re looking for, Dealfront enables smarter outreach, more relevant conversations, and ultimately, more successful business outcomes.