Pipeline Generation Guide for Marketing Teams

This guide Recommended for:

• Target high-fit accounts with precision using real-time buyer intent

• Target high-fit accounts with precision using real-time buyer intent

• Accelerate pipeline speed by prioritizing and engaging leads at the right moment.

Why you need this guide

B2B marketing is more complex than ever—volume alone won’t fill your pipeline with qualified leads. This guide shows you how to target smarter, convert faster, and align better with sales. If you’re serious about pipeline performance, this is your blueprint for measurable growth.

“Before Dealfront, we had to manually dig up information on competitors and potential customers. Thanks to Dealfront’s tools, like crawling, email alerts and top-notch data, that’s all changed.”

Jan Lukas Krüger

Business Intelligence Partner at Schneider Electric

Why Pipeline Generation Needs a Rethink

B2B marketing has changed more in the past three years than in the last three decades. Buyers are informed, selective, and expect personalized, timely engagement. That means the old approach of chasing volume is no longer enough. This guide breaks down how leading teams solve pipeline challenges with precision, quality, and speed.

Challenge 1

Bigger numbers don’t equal better results. Without precision, scale just amplifies inefficiency. Marketing teams waste resources on low-fit leads and miss out on high-potential buyers. The guide explains how to:

• Zero in on your ICP with 100+ filters and intent signals.

• Eliminate wasted spend by cutting low-quality accounts early.

• Laser-focus campaigns with real-time insights and advanced segmentation.

With Dealfront, customers see 30–40% lower cost per qualified opportunity and save 75% of search time – turning targeting into a competitive edge.

Challenge 2

Full pipelines can still fail if the quality is low. Sales teams end up chasing “ghost” leads with no real intent. In fact, 61% of marketers cite generating high-quality leads as their top challenge. This section shows how to:

• Spot real intent instantly through website visitor identification and trigger events.

• Prioritize accounts ready to convert with dynamic scoring and automated segmentation.

• Move fast with adaptive nurturing to engage the right prospects at the right time.

Dealfront customers report up to 75% MQL-to-SQL conversion rates – nearly 6x the industry average.

Challenge 3

Cold outreach success rates are down to just 2.3%. Slow pipelines kill revenue. Deals stall, competitors get ahead, and sales cycles drag out. This section reveals how to:

• Ignite outreach with real-time buyer intent by detecting early engagement signals like demo visits or repeat site activity.

• Fast-track high-intent leads with instant alerts, smart routing, and automated prioritization.

• Build momentum with personalized, data-driven engagement that accelerates deal velocity.

Dealfront customers cut prospecting time by up to 75%, freeing teams to focus on closing deals faster.

Why This Guide Matters

Pipeline generation today is about quality over quantity, precision over noise, and speed over lag. With Dealfront’s real-time insights, ICP targeting, and GDPR-compliant data, marketing teams can finally scale predictable pipeline without ballooning costs.

👉 Download the full guide to uncover the exact workflows, metrics, and strategies top-performing teams use to generate sales-ready pipeline in 2025.