Instantly spot and segment best-fit website visitors
performing traffic sources, and auto-organize them into
segments so you can drive more qualified pipeline.
Get full visibility into ICP-fit traffic
Top ICP segments
Understand how your website traffic is distributed across the ICP segments you’ve defined—so you can see which audiences your marketing is actually attracting.
Top Traffic Sources
See which channels and sources are driving the highest volume of ICP-fit visitors to your site, helping you double down on what’s working.
ICP Segment Lists
Automatically access organized folders of companies visiting your website that match your ICP segments – making it easier to prioritize follow-up and outreach.
See ICP-fit visitors instantly
Identify which companies visiting your website match your ICP, so you can focus efforts where they count most.
View ICP segment breakdown
See how your traffic splits across ICP segments to understand audience quality and channel impact.
Find top-performing sources
Reveal which channels bring in the most ICP-fit visitors, helping you optimize spend and scale what works.
Act on ICP segments fast
Access automatically organized ICP lists to quickly compare, prioritize, and follow up with key accounts.
Sync ICP leads to CRM
Send ICP-matching companies to your CRM the moment they visit, enabling timely and targeted sales engagement.
Refine your ICP over time
Continuously improve your segmentation criteria to reflect evolving goals, markets, and performance data.
How ICP Insights help you win
With Dealfront
Clear view of visitors matching your ICP
Optimised spend on top-converting channels
Understand traffic quality by ICP segment
ICP-fit leads are auto-organized into lists
Targeted outreach with real-time ICP insights
Only qualified leads are synced to your CRM
Without Dealfront
No visibility into which visitors match your ICP
Wasted spend on channels that don’t convert
Unable to measure traffic quality by segment
Difficult to identify and act on ICP-fit visitors
Outreach is scattered and poorly targeted
CRM fills up with unqualified accounts
Insights that fuel your revenue engine
Marketing teams
See ICP-fit web visitors, track which channels bring them in, and auto-segment high-fit traffic to optimise spend, improve campaign performance, and fuel pipeline with qualified leads.
Sales teams
Know exactly when ICP-fit accounts visit your site, access auto-generated lead lists by segment, and follow up faster with high-intent prospects that match your ideal customer.
