B2B marketers finally have a faster, simpler way to see which companies are visiting their website, and whether they match the Ideal Customer Profile.
Discover ICP Insights: Turn More of Your Website Traffic Into Qualified Leads
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What’s new?
Marketing teams can now see exactly how their website visitors align with their Ideal Customer Profiles (ICP). With ICP Insights, Dealfront brings clarity to who’s visiting your site, where they’re coming from, and which channels are delivering real results, so you can see which visitors match your ICP.
Top ICP Segments: Get a clear view of how your web traffic breaks down across your defined ICP segments, by industry, size, country, or any combination that matters to y ou.
Top Traffic Sources: Identify which sources are bringing your best-fit customers to your site so you can invest more confidently in what drives pipeline.
ICP Segment Lists: Dealfront now automatically organizes ICP-matching companies into dedicated folders for each segment, making outreach and analysis effortless.
What you can do with ICP Insights
With ICP Insights, you can stop guessing and start knowing which marketing efforts are working, and which aren’t. Whether you're running campaigns, reporting to stakeholders, or handing off leads to sales, you’ll have the data you need to focus on what matters most: high-fit prospects and high-impact activities.
See ICP-fit visitors instantly Identify which companies visiting your website match your ICP, so you can focus efforts where they count most.
View ICP segment breakdown See how your traffic splits across ICP segments to understand audience quality and channel impact.
Find top-performing sources Reveal which channels bring in the most ICP-fit visitors, helping you optimize spend and scale what works.
Act on ICP segments fast Access automatically organized ICP lists to quickly compare, prioritize, and follow up with key accounts.
Sync ICP leads to CRM Send ICP-matching companies to your CRM the moment they visit, enabling timely and targeted sales engagement.
Refine your ICP over time Continuously improve your segmentation criteria to reflect evolving goals, markets, and performance data.
Together, these capabilities empower marketers to take action faster, prove impact more clearly, and ultimately generate more qualified pipeline from the traffic they already have.
Why we built it
Most B2B marketers are flying blind when it comes to understanding whether their campaigns are attracting the right prospects. Without insight into ICP fit, it’s nearly impossible to optimize spend, scale what works, or drive consistent quality pipeline. We built ICP Insights to change that—giving marketers the visibility and control they’ve been missing.
“ICP Insights saves you from having to guess at everything. Marketing teams can now see how their ICP segments are actually represented across web traffic, identify top-performing sources, and get auto-organized folders of best-fit leads, all from within the platform.” – Sam O’Brien, VP of Marketing at Dealfront.
Available now
ICP Insights is live and available to all Dealfront users. Whether you’re using Leadfeeder or the full Dealfront Platform, you can start defining ICP segments, tracking performance, and building better pipeline today. Learn more.