How to Create a Custom Feed for your ICP

Want to focus on the companies most likely to convert?

In this video, we’ll show you how to build a custom feed in Dealfront based on your Ideal Customer Profile—or ICP. Learn how to filter by location, industry, and company size to create a focused list of high-potential leads. Once set up, your sales team can prioritize outreach to the companies that best fit your solution.

Video Transcript

Looking to prioritize the companies that are the best fit for what you offer? Let’s walk through how to create a custom feed in Dealfront based on your Ideal Customer Profile—or ICP for short.

An Ideal Customer Profile outlines the type of company that benefits most from your solution. Think company size, location, and industry—whatever defines your best customers.

To create a custom feed, head to the Custom Feeds section and click Create New Feed.

Start by adding filters that match your ICP. First, location. For example, if you’re targeting companies in the UK and US, select those regions.

Next, choose relevant industries. Maybe you work mostly with Professional Services or Technology industries—add those to your filters.

Then, narrow it down by company size. You might want to focus on mid-sized businesses—say, 201 to 500 employees.

As you add each filter, your feed gets more focused—bringing you closer to a list of perfect-fit companies.

Once you’re happy, save the feed with a clear name. Now you have a dedicated view showing only the companies that match your Ideal Customer Profile.

With this feed in place, your sales team can prioritize outreach to the companies most likely to convert—and stick around long-term.