ICP Insights

Want to know which website visitors match your Ideal Customer Profile (ICP)? With Dealfront’s ICP Insights, you can instantly identify high-fit traffic, see which channels drive it, and auto-organize visitors into actionable segments. Create your ICP segment in just a few clicks and start turning anonymous website traffic into qualified pipeline—fast.

Perfect for marketing and sales teams ready to focus where it counts. Start using ICP Insights today!

Video Transcript

Want to see which website visitors match your Ideal Customer Profile, or ICP, instantly? With ICP Insights, Dealfront reveals your highest-fit traffic and turns it into qualified pipeline.

Creating your ICP segment takes just a few clicks. Start from the Feed Insights section and hit “Define ICP Segment.” Or go to Settings > ICP Segments and click “Create New Segment.”

Define your ICP using Location, Industry, and Company Size. Once selected, you’ll see a live preview of matching companies, so you can set expectations before saving.

Once saved, you’ll get a custom ICP feed automatically organized under the “ICP Segments” folder. No filters needed. Just ready-to-go insights.

Your Feed Insights now break down traffic by ICP match, source performance, and compare traffic sources for each ICP Segment.

Companies that match your ICP are marked automatically making it easy for sales and marketing teams to spot high-value leads fast.

With ICP Insights, you’re no longer guessing who your traffic is. You’ll instantly spot your best-fit visitors, know which channels bring them in, and auto-organize them into segments your teams can act on.

Whether you're in marketing or sales—this is how you drive more qualified pipeline, faster.

Get started with ICP Insights today and turn anonymous traffic into targeted outreach.