Website Content

In this tutorial, you’ll learn how to use the Website Search filter in Dealfront’s Target tool to find specific keywords or phrases on company websites—ideal for marketing and sales teams. The video covers how to add the filter, use four search types (Free, Phrase, Proximity, and Wildcard), and apply the URL filter to locate where keywords appear. You'll also see how to adjust relevance with Dealfront AI, exclude unwanted terms, and apply Global Exclusions to refine your results across entire websites.

Video Transcript

This tutorial shows how to use the Website Search filter within Target.
Website Search helps you find specific content or wording on company websites—ideal for marketing and sales teams.
To add the filter, go to Search, click Add filter, then choose Company Filters, and select Website Content.
Enter your keywords and click the plus icon or press Enter to add them to your search.

There are four ways you can search:

First, Free Search – your keywords can appear in any order.
Next, Phrase Search – the words must appear exactly as typed, inside quotation marks.
Then, Proximity Search – use quotes and a tilde to find words that appear close together, in any order.
And finally, Wildcard Search – add an asterisk to match words that start with your term.
Use the URL filter to see which page your keyword appears on.
Adjust relevance using Company Relevance on the right. Dealfront AI ranks based on usage frequency, placement, and business activity.

To exclude a keyword, enter it and click the minus symbol. Excluded terms appear with strikethrough text.
Keep in mind: Keywords and exclusions apply across the entire company website and its subsections.
Use Global Exclusion to filter out companies regardless of where the keyword appears.