Dealfront Launches ICP Insights To Help Marketers Turn Website Traffic into Qualified Pipeline

Available now to all Leadfeeder and Platform customers, ICP Insights gives marketers unprecedented clarity into who’s visiting their site, which channels are driving the highest-value audiences, and how to take immediate action.

“ICP Insights saves you from having to guess at everything. Marketing teams can now see how their ICP segments are actually represented across web traffic, identify top-performing traffic sources, and get auto-organized folders of best-fit leads, all from within the platform.” – Sam O’Brien, VP of Marketing at Dealfront.

With ICP Insights, marketing teams get instant visibility into how their website traffic aligns with their Ideal Customer Profiles. The tool provides real-time insight into visitor quality and channel performance by showing:

• Traffic distribution across key ICP segments defined by industry, company size, and location

• A live snapshot of which types of companies are engaging with your brand

• Top-performing traffic sources bringing ICP-fit visitors to your site

• Clear direction on where to focus marketing budget and effort for better conversion

To make acting on ICP data effortless, Dealfront automatically organizes high-fit website visitors and surfaces key engagement signals. This enables teams to:

• Automatically group ICP-matching visitors into dedicated folders for easy tracking

• See the number of companies visiting from each ICP segment for accurate measurement

• Compare and prioritize high-fit accounts based on real-time activity

• Sync ICP-fit accounts directly to your CRM for fast, targeted sales follow-up

“We built ICP Insights to solve one of the biggest frustrations for modern B2B marketers: not knowing if their campaigns are actually reaching the right audience. Now, teams can finally connect the dots between traffic, fit, and pipeline - and make every marketing decision more data-driven.” – Swapnil Gupta, Product Manager at Dealfront

For too long, B2B marketers have lacked clarity into whether their campaigns and channels are reaching the right audiences. ICP Insights solves this by offering a clear, actionable view of which website visitors actually match a company’s Ideal Customer Profile. This means no more wasted budget on misaligned traffic, and no more guesswork around which channels are working.

With ICP Insights, teams can prioritize outreach based on real-time engagement from best-fit companies, fine-tune demand generation strategies, and convert more anonymous traffic into qualified pipeline. It’s visibility that empowers performance and precision that drives growth.

Dealfront’s marketing suite integrates with top CRM and marketing tools, including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Mailchimp, and more, making implementation fast and frictionless.

Already trusted by over 10,000 companies, Dealfront is raising the bar for what B2B marketers can expect from their go-to-market tech stack. Early adopters report up to 3× more ICP accounts identified, reduce prospecting time by up to 75%, and conversion rates as high as 75% from MQL to SQL.

Availability ICP Insights is available now for marketing teams looking to turn website traffic into a qualified pipeline, without the complexity or overhead of traditional tools. To discover how Dealfront’s latest capabilities can enhance your marketing strategy and drive better results, visit link.

About Dealfront Dealfront is the Pipeline Generation platform for B2B revenue teams looking to drive Marketing and Sales success with greater precision and speed. Created from the merger of Leadfeeder and Echobot, Dealfront gives go-to-market teams the tools, data, and intelligence they need to identify the right accounts, engage the right buyers, and convert them at the right time. With a focus on transparency, compliance, and speed the Dealfront platform turns intent into impact.