Lourenço joins Dealfront from Usercentrics, where she served as VP of Product & Growth, driving innovation in data privacy, consent management, and scalable product-led growth strategies. She brings a strong track record of building and scaling customer-centric products in fast-moving B2B technology environments.
In her role as CPTO, Lourenço will lead Dealfront’s product and technology strategy, overseeing the end-to-end planning, execution, and delivery of the platform. Her focus will be on advancing Dealfront’s AI-driven capabilities, strengthening the integration of marketing and sales workflows, and ensuring the platform continues to turn complex data into actionable insights for revenue teams.
With deep experience aligning product, engineering, and go-to-market teams, Lourenço will play a key role in shaping Dealfront’s long-term product vision and innovation roadmap. By connecting intelligence, transparency, and performance, she aims to further strengthen Dealfront’s position as the lead generation platform for B2B revenue teams.
“We are delighted to welcome Ines to the leadership team,” said Kevin McIntyre, CEO of Dealfront. “Her expertise in building products that drive growth, combined with her ability to connect strategy and execution, makes her an excellent fit for Dealfront. Ines’s leadership will be instrumental as we continue to scale our platform and invest in AI-driven innovation.”
Lourenço commented on joining Dealfront: “I’m excited to join Dealfront — a team deeply focused on helping marketers and sellers work smarter, not harder. The company’s vision for AI-driven, transparent, and high-impact growth strongly aligns with how I build products: with focus, measurable outcomes, and customer trust at the core.”
The appointment is effective immediately.
About Dealfront
Dealfront is the pipeline generation platform for B2B revenue teams looking to drive Marketing and Sales success with greater precision and speed. Created from the merger of Leadfeeder and Echobot, Dealfront gives go-to-market teams the tools, data, and intelligence they need to identify the right accounts, engage the right buyers, and convert them at the right time. With a focus on transparency, compliance, and speed, the Dealfront platform turns intent into impact.
