ZoomInfo vs Dealfront: Which Pipeline Generation Platform is Right for You in 2025?

Among the crowded landscape of sales intelligence and pipeline generation platforms, ZoomInfo and Dealfront stand out as two of the most recognised names. Both promise to equip revenue teams with data-driven insights, but the way they deliver value, and who they’re best suited for, can differ significantly.

It’s like choosing between two navigation systems for your car: both get you from A to B, but one might be better at global road coverage, while the other gives you hyper-accurate, real-time updates in Europe. The choice depends on where you’re driving and what level of accuracy you can’t afford to compromise on.

This guide breaks down the key differences between ZoomInfo and Dealfront, from data quality to features to pricing, to help you decide which platform fits your pipeline generation strategy in 2025.

What are ZoomInfo and Dealfront?

At their core, ZoomInfo and Dealfront are pipeline generation platforms that support revenue teams by surfacing potential customers and tracking signals of interest. Both platforms gather and organize a mix of company-level and contact-level information, things like firmographics, buying signals, and engagement data, to help sales and marketing teams prioritize outreach.

ZoomInfo is often the go-to for companies with large international sales operations. Its strength lies in its broad, global dataset.

Dealfront zeroes in on the European market, combining deep company intelligence with real-time website visitor insights. It’s built with GDPR compliance at its heart, making it a safe choice for EU-based companies or global businesses targeting European buyers.

In other words, ZoomInfo casts a wide net across the globe, while Dealfront provides a sharper lens for European markets.

Quick stat: , 77% of B2B buyers say their last purchase journey was complex. Platforms like ZoomInfo and Dealfront exist to simplify that journey for revenue teams by cutting through the noise and showing where genuine intent lies.

Key features and data coverage

Although both platforms live in the same category, their data coverage and feature sets reflect different philosophies. While Zoominfo has more features, and more complex ones, than Dealfront (which makes it scalable for large teams), Dealfront’s intuitive and simple user experience means revenue teams can get value faster, without a steep learning curve, and collaborate more easily across sales and marketing.

Buyer intent and B2B data

Both ZoomInfo and Dealfront help you understand which companies are in-market, but how they gather and process these signals differs:

• ZoomInfo’s approach: Leverages a large, global database to detect companies researching topics relevant to your offerings.

• Dealfront’s approach: Uses real-time signals, including website visitor identification, to surface prospects that closely match your Ideal Customer Profile (ICP).

The main distinctions come down to:

• Data accuracy: Dealfront emphasizes precision and GDPR compliance in Europe. ZoomInfo provides breadth, but sometimes with less regional depth.

• Geographic focus: ZoomInfo supports global prospecting, while Dealfront is optimised for Europe.

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Lead generation services

Both tools enable revenue teams to qualify leads more effectively, but the “how” differs in practice:

• Dealfront reveals which companies are browsing your website, the exact pages they’re interested in, and their level of engagement, even if they never fill in a form.

• ZoomInfo provides lead scoring and contact enrichment tools, helping teams rank and prioritise prospects by fit and engagement.

Shared features include:

• Website visitor tracking

• Real-time alerts for prospect activity

• Lead scoring

• Automated prospecting tools

• Contact enrichment

Basically, ZoomInfo gives you a huge net to trawl for leads, while Dealfront gives you sonar that tells you exactly which ‘fish’ are swimming under your boat right now, so you can be more precise in your targeting.

How do their pricing plans compare?

Pricing is often where ZoomInfo and Dealfront take noticeably different paths.

ZoomInfo typically leans toward longer-term commitments, with contracts that often span one to three years. Pricing is usually tied to both the amount of data you need and the range of features you want unlocked. For some businesses, this works well as it’s a structured investment built for scale. But for teams whose needs shift quickly, this model can feel inflexible, locking them into tiers that may or may not match how their pipeline strategy evolves over time.

Dealfront, by contrast, takes a more flexible approach. Instead of locking you into a rigid package, it allows revenue teams to adapt as they grow. You can start small and add features when needed, or scale back if priorities change. This modular setup makes it easier to align spending with real pipeline goals, rather than paying upfront for capabilities you might not use.

The biggest differences boil down to:

• Contract length: ZoomInfo pushes toward longer, fixed commitments, while Dealfront offers shorter, more adaptable terms.

• Feature accessibility: Dealfront includes essentials like GDPR compliance and website visitor identification in lower-tier plans, whereas ZoomInfo often reserves comparable features for higher-priced bundles.

Both platforms offer demos, but the choice often hinges on what your business values most: the scale and breadth that ZoomInfo is designed for, or the flexibility and compliance focus that Dealfront builds into its model.

Which integrations and workflows are available?

For any revenue team, a pipeline generation platform is only as powerful as its ability to slot into existing workflows. Both ZoomInfo and Dealfront understand this, offering integrations with the major CRM systems that sales and marketing teams rely on daily. ZoomInfo connects with Salesforce, HubSpot, Microsoft Dynamics, Zoho, Outreach, and Salesloft, while Dealfront integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, and Zoho. These integrations ensure that data flows seamlessly between systems, so your teams don’t waste time chasing down outdated or inconsistent records.

Beyond core integrations, both platforms also provide add-ons that allow you to customise the experience to your pipeline needs. ZoomInfo offers tools such as Engage (for sales automation), Chorus (for conversation intelligence), and Workflows (for task automation). Dealfront, meanwhile, provides Target (to identify website visitors), Connect (real-time alerts on prospect activity), and Flow (lead management). These add-ons function like optional power-ups, letting you tailor the platform to the way your team works rather than forcing your processes to fit the technology.

The key points to keep in mind are:

• CRM coverage: Both integrate with major CRMs, with Dealfront adding Pipedrive to its roster.

• Customisation: ZoomInfo’s add-ons lean heavily toward automation and analytics, while Dealfront’s are designed around real-time visibility and engagement.

Are they compliant with GDPR and data privacy regulations?

When it comes to data privacy, compliance is an absolute requirement, especially if you’re working in or selling into European markets. Here, the difference between ZoomInfo and Dealfront becomes particularly important.

Dealfront is built with GDPR compliance at its foundation. All of its data is sourced, processed, and stored in line with EU regulations, and its servers are based in Europe. This makes it a safe choice for businesses that want peace of mind when prospecting or running campaigns across the EU.

ZoomInfo, on the other hand, takes a global approach. It complies with multiple privacy frameworks, including GDPR in Europe and CCPA in California, but its infrastructure is not region-exclusive. For businesses with a broader international footprint, this wider compliance stance may be reassuring, but for those focused on the EU specifically, it may not feel quite as watertight.

The main compliance distinctions are:

• GDPR approach: Dealfront’s EU-based servers and consent management tools put European compliance front and centre, while ZoomInfo takes a more general, multi-region approach.

• Data security: Both platforms use encryption and regular security audits to protect customer information.

For revenue teams engaging European customers, GDPR compliance isn’t optional. In this regard, Dealfront’s local-first model offers a layer of assurance that ZoomInfo’s broader framework may not always match.

How do users rate ZoomInfo and Dealfront?

User feedback often provides the clearest picture of how these platforms perform in the real world. Both ZoomInfo and Dealfront receive plenty of praise, but for slightly different reasons.

ZoomInfo users tend to highlight its sheer breadth of data, noting the extensive global database and powerful search capabilities. For teams targeting multiple markets, this level of reach can feel unmatched. Its CRM integrations are also a recurring positive, helping revenue teams sync new data directly into their workflows. 

Dealfront, meanwhile, wins points for precision. Users consistently mention the accuracy of its European company data, as well as the value of its real-time website visitor identification. Many also appreciate its user-friendly design, which makes it easier for both sales and marketing teams to get up and running quickly. In the words of Bernd Loschelder, Business Unit Director Packaging at IGEPA, “Dealfront has become irreplaceable for our sales team! The platform has massively simplified and shortened our research work for new customers. Dealfront is the solution for our current and future search for potential customers”

Of course, no platform is perfect. ZoomInfo’s biggest criticisms are usually tied to its cost and commitment model, with some users also flagging occasional gaps or outdated contacts in its dataset. Dealfront’s drawbacks are more about scope: it has reduced coverage outside Europe, meaning a smaller global database overall, and fewer automation features compared to ZoomInfo.

The main takeaways are:

• ZoomInfo excels in breadth and automation, but can be costly and complex.

• Dealfront shines in European accuracy and ease of use, though its global footprint is slightly smaller.

Why might you choose one over the other?

Ultimately, choosing between ZoomInfo and Dealfront isn’t about which is objectively “better,” but about which aligns more closely with your pipeline goals. Each has its strengths, and the right fit depends on where your team operates, how you work, and what you prioritise.

For companies with a strong European presence, Dealfront’s GDPR-first approach and local data accuracy make it an ideal partner. By contrast, if your business requires a broad international reach, ZoomInfo’s global coverage may give you an edge.

Pricing flexibility is another deciding factor. Dealfront offers more adaptable terms, allowing businesses to start lean and scale as they grow, while ZoomInfo’s tiered, longer-term contracts suit organisations prepared for a larger upfront investment. Privacy requirements can also tilt the balance: highly regulated industries or EU-focused teams often prefer Dealfront’s EU-based infrastructure, whereas ZoomInfo appeals to those looking for compliance frameworks across multiple regions.

Both platforms integrate smoothly with CRMs, but the way they add value differs. Dealfront’s real-time website visitor tracking can save European-focused revenue teams hours of guesswork, while ZoomInfo’s automation tools tend to benefit larger, globally distributed operations.

In short:

• Dealfront is best for European-focused teams prioritising compliance, accuracy, and flexibility.

• ZoomInfo suits deep-pocketed, globally-minded teams seeking scale, automation, and expansive coverage.

Alternatives to ZoomInfo and Dealfront

While ZoomInfo and Dealfront are two of the most prominent names in the sales intelligence and pipeline generation space, they’re not the only options revenue teams consider. Depending on your budget, scale, and strategy, other platforms may also be worth exploring.

1. 6sense

6sense has built a strong reputation for its AI-driven account identification. By analysing online research behaviour, it can reveal which companies are showing early signs of interest in your product or service. This makes it especially powerful for account-based marketing strategies where timing is everything.

2. Demandbase

Demandbase takes a slightly different approach, blending account-based marketing with advertising tools to help marketing teams target specific high-value accounts. It’s particularly well-suited to enterprise organisations running sophisticated ABM campaigns across multiple channels.

3. Apollo.io

Apollo.io, by contrast, is a more budget-friendly option that appeals to startups and smaller businesses. Its simple interface and affordable prospecting tools make it a practical entry point for teams that want sales intelligence without committing to a large, long-term investment.

In short, the market offers a wide spectrum: from advanced AI-powered solutions to advertising-focused ABM platforms, all the way to lightweight prospecting tools) The right fit depends on your revenue strategy and stage of growth.

ZoomInfo vs Dealfront: Which is the right choice for your team?

After weighing the features, pricing models, compliance approaches, and user experiences, the decision between ZoomInfo and Dealfront ultimately comes down to your team’s priorities.

• ZoomInfo is a strong choice if your business requires expansive, global data coverage, advanced automation features, and you have the budget for a long-term investment. Its breadth and scale make it well-suited to multinational revenue teams with complex prospecting needs.

• Dealfront is the better fit if your focus is on European markets, if GDPR compliance is non-negotiable, or if you value flexible, scalable pricing that grows with your business. Its precision, real-time website visitor identification, and EU-first design make it particularly powerful for marketing and sales teams targeting European buyers.

Both platforms offer demos and that’s often the best way to see the difference in action. By testing the tools with your team, you can assess how well they align with your existing workflows and whether they truly move the needle for pipeline generation.

If you’re curious about how Dealfront compares to ZoomInfo for your specific needs, the simplest next step is to book a demo and experience its capabilities firsthand. Sometimes, the best decision isn’t made by comparing feature lists, but by seeing how a platform actually fuels your revenue engine.