11 Best ZoomInfo Competitors and Alternatives for 2026

Effective lead management requires the right data and insights to identify prospects who are ready to buy, rather than relying on guesswork.

ZoomInfo is one of the top B2B sales intelligence software solutions available on the market right now. But, are sales teams opting to use ZoomInfo because it’s the best fit for their business or because they recognize the name?

The good news is that several strong alternatives exist in the market.

Before we reveal the 11 top alternatives people are using to replace ZoomInfo, we’ll first look at what ZoomInfo is all about and why many companies decide to move on in the first place.

What is ZoomInfo?

ZoomInfo is a B2B lead database and sales intelligence platform that sources, processes, and enriches company and contact data to help sales teams identify prospects who match their ideal customer profile.

A truly effective B2B database must also offer regularly refreshed, region-specific information to help pinpoint high-value local prospects for more refined and successful outreach. This is one of the areas where many ZoomInfo competitors now differentiate themselves.

Why do companies use ZoomInfo?

Some companies use ZoomInfo simply because they haven’t found (or looked for) strong alternatives.

Our comprehensive list below will help you explore better-fitting options.

Typically, companies choose ZoomInfo for:

• Sales prospecting: ZoomInfo’s database is large, meaning fewer hours spent searching for contacts.

• Lead nurturing: More data points help strengthen engagement with high-value accounts.

However, as expectations rise around accuracy, GDPR compliance, and pricing transparency, many teams now find that ZoomInfo’s value no longer matches its cost.

Is ZoomInfo expensive?

ZoomInfo’s pricing varies significantly by modules, credits, and users. Annual contracts often start around $14,995 and can exceed $100,000 for full access.

This may suit large enterprises, but many smaller or mid-sized teams find that competitors offer similar or better functionality at a lower price, especially platforms with flexible, usage-based, or region-specific pricing.

We’ve included pricing notes for every tool in the list below so you can compare affordability at a glance.

Is there a ZoomInfo alternative?

Yes, dozens. To qualify as a true ZoomInfo competitor, a platform needs to provide rich, accurate B2B data, strong search features, and a pricing model that delivers real value.

Below is the definitive list of the top 11 ZoomInfo competitors to consider in 2026.

11 Best ZoomInfo Competitors and Alternatives (2026)

Each of the 11 tools listed below can either compete with or, in many cases, entirely outperform ZoomInfo. We’ve presented them in order, starting with the strongest overall alternative.

1) Dealfront

Dealfront leads our list of ZoomInfo competitors due to its comprehensive capabilities and proven results.

If you’ve stuck with ZoomInfo because it gives you access to information, Dealfront is the ideal software to swap for. It gives you rich, deep, and in-depth sales intelligence data on leads, helping you truly understand how best to engage every last one, alongside automatic lead scoring that will allow you to always prioritize the strongest lead.

Dealfront also offers plenty of integrations, including CRM tools, so you can build the perfect solution for both sourcing new leads and strengthening your bonds with existing customers.

Features:

• A long list of flexible, multi-purpose integrations

• Full support in 12 languages from the Dealfront team

• Data from multiple sources, including multilingual web crawling, for the best possible leads by any metrics

• Deep insights into customers and leads, as well as the extent to which they match your ideal customer profiles

• The largest B2B database in Europe, with over 40m companies and details for more than 180m contacts

• The free Connect Browser Extension provides deep insights and relevant company contacts for the websites you visit directly in your browser window

Advantages:

• Ideally optimized for B2B sales, letting you close high-value deals more easily

• Fully GDPR compliant with even the strictest data protection laws

• Multiple awards, in multiple regions—meaning lots of official bodies recognize what Dealfront has to offer

Pricing: Custom pricing available. Contact Dealfront for a free demo and personalized package consultation.

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2) Cognism

With its strong focus on connecting you with more of your list of prospects, the question of Cognism vs. ZoomInfo tips in favor of Cognism.

This B2B data provider sources information from multiple markets to give you a complete overview of your potential future clients. Cognism also helps you reach out to your prospects with mobile numbers and similar details for easier connections.

Features:

• Sales prospector that combines firmographic, technographic, and buyer intent data

• Integrations with popular tools like Salesforce and HubSpot

• Highly accurate mobile numbers

Advantages:

• All data is manually checked, so you can rely on it

• The volume of data available means you get a full picture of your targets

• Great coverage of data

Disadvantages:

• Much more geared towards B2B companies than B2C ones

Pricing: Much like Dealfront, Cognism offers custom pricing packages

3) Apollo.io

Plenty of people choose Apollo.io as their favorite alternative to ZoomInfo, largely because their databases are of a similar size (and that size is huge). Much like ZoomInfo, Apollo helps you connect with plenty of leads.

Apollo comes with a built-in AI that automatically sorts out the most promising leads. It does this by scoring leads against your ideal customer profile, so you can choose from the prospects that look the most likely to want to buy from you.

Features:

• Predictive analytics that score leads so you know where to focus your efforts

• Four CRM integrations to choose between

• A Chrome extension for accessing Apollo from anywhere, anytime

Advantages:

• Huge phone and email databases, meaning there’s potential for lots of customers

• Multiple attribute-based search filters to let you search for exactly what you want in Apollo’s databases

• AI support to help you shorten your sales cycles and focus on the best leads

Disadvantages:

• Not as feature-rich as the top three options in this list

• UI isn’t entirely intuitive; it takes time to master the more complicated features

Pricing: Apollo offers a free package, plus pricing plans at $59/month, $99/month, and $149/month, depending on your needs

4) Lead411

A popular and versatile sales intelligence platform, Lead411 is a robust alternative to ZoomInfo. In addition to being more cost-effective than ZoomInfo, Lead411’s data is more accurate, despite the fact that their total volume of data is less than ZoomInfo’s.

Features:

• Data on customer intent is included with Lead411, letting you develop a richer understanding of your prospects

• B2B email lists to connect you directly to the most valuable customers

• 28 CRM integrations for full flexibility

Advantages:

• Lead411 has no limits on the availability of its B2B data

• Offers growth intent data, outreach capabilities, and a seamless chrome extension

• More cost-effective than ZoomInfo with flexible pricing options and a free trial

Disadvantages:

• No readily available information on data security and/or GDPR compliance

Pricing: The starting price per user per year is $5,000, which is roughly $417 monthly

5) Lusha

If you’re after a sales prospecting tool above all else, it’s worth considering Lusha. This ZoomInfo competitor makes it easy for users to create custom lists of prospects, which include those prospects’ emails and phone numbers, so you can effectively target the people who are most likely to want to become your customers.

Features:

• Google Chrome extension that lets you crawl LinkedIn and company websites

• Six CRM integrations

• 12 tracked contact attributes, so you can get rich insights into your future customers’ identities and preferences

Advantages:

• Very cost-effective, especially compared to ZoomInfo

• Data is global, with a particular focus on EMEA regions

• Suitable for small businesses, not just major enterprises

Disadvantages:

• Lusha isn’t accessible for first-time sales intelligence platform users

• Advanced features have to be purchased separately or included in a custom pricing bundle

• Lusha is a US-based company, which means that its methods and the data it holds do not fall under the scope of GDPR.

Pricing: Alongside a free version, Lusha offers packages at $29/month or $51/month, plus a custom plan beyond that

6) UpLead

This B2B sales enablement tool is user-friendly and easy to master. It maintains accuracy through regular updates, which weed out old information and replace it with fresh data.

As for ZoomInfo vs. UpLead, the latter definitely wins out when it comes to pricing. UpLead is both more cost-effective and more transparent than ZoomInfo.

Features:

• Nine CRM integrations so you can pick the one that best suits you

• Over 50 search filters you can use to narrow down your list of prospects to the best of the best

• Both AI and human data verification for maximum accuracy

Advantages:

• UpLead’s free trial lets you figure out whether it’s the right solution for you before you have to make any payments

• No-commitment plans make it easy to change your mind as and when you need to, so you’ve always got the right solution

• Contacts cover over 200 countries—ideal for international sales

Disadvantages:

• Less feature-rich than other ZoomInfo competitors

• Less coverage in regions like Europe compared to others on this list

Pricing: UpLead offers a free version, then packages at $99/month and $199/month, plus a custom package above that

7) Seamless.ai

The .ai part of this solution’s name already lets you know that Seamless is ahead of the game when it comes to artificial intelligence. That’s because Seamless.ai is a search engine that delivers your results using AI for optimal outcomes.

Seamless is a good alternative to ZoomInfo for companies that aren’t particularly concerned with finding a one-to-one ZoomInfo substitute, as Seamless.ai is not a true database. They label themselves as an AI-powered real-time search engine instead.

Features:

• Automated follow-ups to emails

• Integrations with tools like Cloze, Zoho, and SalesLoft

• Validation reports for every email address, so you know they’re reliable

Advantages:

• Strong focus on email lets you get in touch with multiple leads at the same time

• 50 free credits when you first sign up, so you can get to know the software without making an initial investment

• The built-in copywriting tool makes it easy to create bespoke content for leads

Disadvantages:

• Not as cost-effective as most other solutions in this list, despite the free demo

• No stated GDPR compliance

Pricing: Alongside a free plan, Seamless offers a Basic package for $147/month, as well as Pro and Enterprise plans. Both of the latter are custom priced.

8) 6Sense

6sense uses AI and intent signals to identify companies in-market and helps align sales and marketing efforts around them.

Features:

• AI-powered account identification and prioritization

• Buying stage insights to time your outreach

• Anonymous intent data capture

• Campaign orchestration across channels

Advantages:

• Strong intent data and predictive modeling helps identify high-fit, in-market accounts before competitors do

• Native orchestration features let you run multichannel ABM campaigns directly within the platform

• Buying stage insights (awareness → decision) help tailor outreach and messaging based on where the account is in the journey

Disadvantages:

• Smaller contact database compared to ZoomInfo, making it less effective for pure outbound or list-building

• Requires significant setup and internal alignment to unlock full value—can be overwhelming for smaller teams

• Higher price point, especially for full access to orchestration and AI-driven features

• Less emphasis on contact enrichment and data cleansing compared to ZoomInfo’s robust data hygiene tools

Designed for enterprise teams running sophisticated ABM strategies, 6sense helps focus outreach on the accounts that actually matter, and helps users to reach them at the right time.

But 6sense also comes with a steep learning curve and a hefty price tag. It’s generally considered overkill for smaller teams or those without mature ABM infrastructure. Some users report that setup can take a fair amount of time, and meaningful results often require tight alignment across sales, marketing, and RevOps.

Pricing: Typically costs $60 K to $300 K+ per year, depending on plan, credits, features, and size of your GTM team, often over $100 K annually for enterprise-level deals.

9) Kaspr.io

Kaspr.io is a decent choice for those whose key goal is to add more automation into their sales pipeline.

It works by having you set up your ideal sales profile. Kaspr’s AI then searches the web for good matches, which become your leads. After that, Kaspr helps you automatically draft relevant, personalized emails to help you turn those leads into loyal customers as quickly and efficiently as possible.

Features:

• Integration within LinkedIn for easy use in the app

• Wide, broad database for the price you’re paying

• Up-to-date prospect information is available within a single click

Advantages:

• Since it comes with a quick, easy setup process, you can start using Kaspr almost right away after purchase

• The free plan gives you 50 credits each month, making it viable for small-scale sales and startups in particular

• The power of AI means Kaspr is fast, saving you precious time in closing your valuable deals

Disadvantages:

• No integrated CRM, data has to be exported to one instead

• It’s mainly focused on LinkedIn, meaning the data will be more limited

• You can’t use Kaspr to lead-build, since it technically has no platform

Pricing: Kaspr offers a free plan, as well as packages costing $65 or $99 per month, respectively.

10) D&B Hoovers

A sales acceleration solution that’s enjoyed some popularity, D&B Hoovers is a viable alternative to ZoomInfo for many companies.

Despite being less customizable and complex than some of the other tools in this list, D&B Hoovers’ platform is still a solid alternative to ZoomInfo. It’s a handy tool for teams looking to increase automation and spend more time selling.

Features:

• Automated email sending at the perfect time

• Full integration with Salesforce, bringing deeper insights to sales

• Audience Builder that integrates first-party data

Advantages:

• Powered by intent platform Bombora, meaning you get access to intent data

• Easy setup and a shallow learning curve

• Connects you directly to decision-makers so you can close deals faster

Disadvantages:

• D&B Hoovers doesn’t offer a Chrome extension, so you may have to adapt your workflows if you choose it

• Simpler interface means less access to advanced features

Pricing: D&B Hoovers offer custom pricing plans.

11) Adapt.io

Taking a strong focus on detailed customer information, Adapt.io is a ZoomInfo alternative for businesses that value rich data over everything else.

Adapt.io is geared towards giving users a deeper understanding of their customers and prospects by providing tons of details. It also lets users set the parameters for the types of customers they’d like to work with, so you’ll only be recommended leads that fit your ideal customer profile.

Features:

• A Chrome extension so you can do your prospecting from any device

• Many prospecting filters, so you can properly target your audience

• Strong support from customer success professionals

Advantages:

• You can export your data directly to your CRM of choice

• User-friendly design makes for an easy-to-deploy system

• Lead coverage in plenty of industries

Disadvantages:

• No proper CRM integrations; you have to do the exporting yourself

• Less feature-rich than most other options in this list

• Lesser-known than other ZoomInfo competitors

Pricing: Adapt exclusively offers custom pricing plans.

Quick comparison of top ZoomInfo competitors

Why consider a ZoomInfo competitor?

Here are the most common reasons teams choose alternatives:

1) It’s not cost-effective

ZoomInfo’s pricing is high, and many competitors offer similar features at a lower cost or with tailored pricing.

2) Competitors offer more or better features

Some tools offer stronger regional coverage, fresher data cycles, or niche insight ZoomInfo doesn’t provide.

3) More (and better) integrations

Many alternatives support a wider ecosystem of tools for sales, GTM, and RevOps teams.

4) You want an all-in-one platform

ZoomInfo focuses heavily on data sourcing, not on full-funnel lead nurturing. Competitors increasingly provide more complete workflows.

5) You want to try something new

Customer experience, data freshness, and support consistency vary widely,  and some alternatives simply offer a better fit.

How to choose the best ZoomInfo competitor

Yes, you can find solutions designed for SMBs that offer flexible pricing tiers and targeted data. These platforms help smaller businesses compete effectively by focusing on the most relevant leads without overextending their budgets.

So, you know all about ZoomInfo’s top competitors: what makes them great, where their weaknesses lie, why you should give them a try, and more.

The next step is choosing the right solution for your specific needs.

We’re going to share some tips to help take you from simply knowing about ZoomInfo alternatives, to having a clear plan for choosing the best one for your company. Follow these best practices, and you’ll be able to narrow down that list in no time.

• Understand your needs. What’s negotiable, and what isn’t? Are you willing to make compromises on some things? If so, which ones? You have to be very sure of exactly what you’re looking for in order to pick the ZoomInfo alternative that best fits your company’s needs. It can help to list out each item you’d like, then pick out the ones you absolutely cannot go without.

• Know your priorities. Next, you’ve got to create an order to your wants and needs. Maybe your key goal is to make fewer, but more high-value, B2B sales this quarter. Or maybe your primary concern is budget-friendliness. Regardless of what they are, list out your priorities in the exact order in which they matter to you. This will help you find ZoomInfo competitors that closely align with your top priorities, so you end up with a solution that really reflects your company’s individual preferences.

• Record your ZoomInfo complaints. What do you dislike about ZoomInfo, and how is the database platform not working for you? The more keenly aware you are of the things you’re unhappy with in ZoomInfo, the easier it will become to avoid those same traits and qualities in a new B2B lead database.

• Clearly define your budget. If you know exactly how much money you’re working with, you’ll be able to eliminate options that fall outside of those numbers. You’ll also have an easier time discussing custom packages with companies that offer them.

• Try free demos. As mentioned earlier, free trials are some of the best ways to test out a platform for yourself, so you can see which one is the best fit. A demo is a better option than a free version here, as demos typically give you the same experience as the full product. Free versions, meanwhile, usually have reduced features or functionality.

• Talk to sales representatives. Remember that you’re the customer here. If someone were interested in your company’s products, you’d be happy to reach out to them and talk them through what your products can do for them. Your ZoomInfo competitors of choice are the same, so give them a chance to talk to you directly. Plus, if there’s a disconnect during direct communications, you’ll know right away that that’s not the correct tool for you.

As the go-to-market platform for Europe, Dealfront leads ZoomInfo competitors in 2026

When the question is ‘who are ZoomInfo competitors?’, the first one to spring to mind should be Dealfront. That’s because Dealfront simply gives you the best experience.

With Dealfront’s platform , you get high-quality data every time, which means rich insights into your prospects. And the more you know about your prospects, the easier it becomes to turn them into paying customers.

Plus, Dealfront puts data security first, as evidenced by our strict data regulation compliance protocols. You can trust Dealfront’s information for exactly this reason.

The process is straightforward and efficient.

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