Hi Jamie,

The leaves are starting to turn, the mornings are cooler, and September brings a fresh sense of focus. After the slower pace of summer, now’s the time to reset, refocus, and build momentum for the Q4 push. In this issue, we’ve lined up insights and plays to help you sharpen your pipeline, reconnect with buyers, and head into the busiest stretch of the year with confidence.

Exclusive Insights & Expert Advice

Play: How to Automatically Qualify Website Visitors and Route to HubSpot

If your website is driving traffic but you’re unsure which visitors are worth passing to sales, this Play shows you how to fix it. Learn how SOA People used Dealfront + HubSpot to automatically qualify anonymous visitors, surface real buying intent, and route only the best accounts straight into sales workflows.

Blog: The B2B Advantage of Targeting In-Market Buyers

Most B2B marketing still blasts messages at everyone, but real growth comes from spotting the 5% who are already in-market. This blog shows you how to shift from campaigns to conversations, align with sales on real intent signals, and win more deals by showing up at exactly the right moment.

Dealfront Stream: Tune in to exclusive series

Revenue Career Ladder – Season 2

Season 2 is in full swing, bringing more raw stories, sharper insights, and the kind of career lessons you don’t get in training decks. From big wins to messy pivots (and the occasional faceplant), our guests keep it real so you can pick up ideas, inspiration, and a few laughs along the way.

Reports

The Impact of Lead Intelligence on Pricing & Profitability

We teamed up with our friends at Valueships to dig into a question every revenue leader cares about: how does better lead intelligence impact your pricing power and profitability? The report uncovers how companies can use buyer signals and intent data not just to win more deals, but to price with confidence and protect margins. If you’re rethinking your revenue strategy ahead of Q4, this is a must-read.

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

As August settles in, the pace might feel a little lighter, but savvy marketers know it’s an important window for tightening strategies and getting ahead. It’s a chance to step back, check what’s landing, and make the small shifts that could set you up for a strong second half.

In this issue, we’ve rounded up more practical insights to help you fine-tune your campaigns, prove what’s working, and spot what’s worth fixing, before things ramp up again.

Exclusive Insights & Expert Advice

Play: How to Measure the True Impact of Your B2B Google Ads 

If you're running paid campaigns with long sales cycles, this Play shows how to move beyond surface-level metrics and uncover the real impact of your ads. Learn how Dealfront helps B2B teams connect anonymous visits to real accounts, prove ad-driven pipeline, and finally close the attribution gap.

Blog: Top 10 Strategies to Rank in AI-Powered Search in 2025

With traffic shifting from search engines to AI chat results, showing up in Google means thinking beyond keywords. This blog breaks down 10 smart, actionable strategies to help your content rank in AI-powered search, so your buyers find you in 2025, not your competitors.

Dealfront Stream: Tune in to exclusive series

Marketer vs Machines

In our new Stream series, VP of Marketing Sam O'Brien goes head-to-head with an AI ‘CEO’ to debate the hottest, and most divisive, topics in B2B. Think lead quality vs. quantity, direct vs. influenced attribution, and so much more. It’s human instinct vs. machine logic. Catch Round 1 now!

Insights: What our customers achieved with Dealfront

How AutomatiKing Achieved 100% More Event Signups & Cut Research Time by 70%

Ahead of their Automation Summit, AutomatiKing used Dealfront to uncover high-intent visitors, double qualified outreach, and drive 100% more signups, while cutting manual research time by 70%. This customer story shows how better visibility leads to faster action (and real results).

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

The sun’s out, inboxes might be a little quieter, but savvy teams know that now is the perfect time to sharpen strategy. Whether you're doubling down on pipeline goals or planning for Q3, we’ve packed this issue with tools, tactics, and real-world plays to keep you moving - because great marketing doesn’t take a summer break!

Exclusive Insights & Expert Advice

Play: Track BoFu Content Performance to Show Marketing Impact

You can create the best bottom-of-funnel content in B2B, but if you can’t prove it works, it won’t get the credit it deserves. Learn how to track, attribute, and act on late-stage content engagement, connecting it directly to pipeline and revenue. We’re talking clear signals, shared visibility, and real impact - easy!

Blog: Why Programmatic Demand Generation is the Future of B2B Marketing?

Lead gen is stuck in the past. Today’s buyers don’t fill out forms, they do research on their own terms. This blog breaks down why programmatic demand gen is the future, and how modern marketers are using it to drive real pipeline.

Dealfront Stream: Tune in to exclusive series

Marketing for Marketers

This is the podcast where modern B2B marketers share tips and insights on what actually works. In the first episode, we sat down with Patrick Cumming from KlientBoost to talk about content that drives pipeline, spotting shifts before they hit the data, and why “helpful” always beats hype.

Insights: What our customers achieved with Dealfront

How Pronomic’s Pipeline Grew 55%

Pronomic used Dealfront to unify their global marketing strategy and drive a 60% surge in web traffic, while also boosting qualified leads by 55%. See how smarter timing and localized execution helped them get in front of the right buyers, right when it mattered.

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

While the BBQs heat up and inboxes cool down, the smartest revenue teams are leaning into the sunny season to sharpen their strategy, test fresh Plays, and double down on what works. In this edition, we’ve got crisp success stories, sizzling new tactics, and smart ideas to help you keep momentum strong, even when OOO replies are on the rise.

Exclusive Insights & Expert Advice

Play: How to Create Laser Focused Audience Segments to Increase Conversions

Tired of chasing leads that go nowhere? Learn how to use real-time intent and behavioral data to target the right people, at the right time, with the right message. Say goodbye to bloated pipelines and hello to smarter segmentation that actually converts.

Blog: The Ultimate B2B Segmentation Guide

The B2B market is too broad for blanket messaging. This guide walks you through how to break it down into meaningful segments so you can connect with the right companies, speak their language, and drive more conversions with less waste.

Dealfront Stream: Tune in to exclusive series

All About B2B Marketing – Season 2

It’s back for another season! Tune in as top B2B marketers share fresh insights on product marketing, demand gen, content strategy, and more. New voices, real stories, and plenty of actionable takeaways—perfect for your next coffee break listen.

Insights: What our customers achieved with Dealfront

How Zetes Improved Lead Quality and Marketing-to-Sales Handoff with Dealfront

Zetes used Dealfront to sharpen their targeting, boost lead quality, and streamline their sales outreach. With seamless adoption and a tighter marketing-to-sales handoff, they saw immediate improvements in efficiency and results.

Nominated: One of the Top Sales Tools in DACH!

We’re excited to share that Dealfront has been nominated as one of the TOP Sales Tools in DACH by the Sales in DACH community! Chosen by real sellers and tested by real teams, we’re proud to be featured in the official Sales in DACH Tech Stack. Thanks to everyone who voted for us!

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

The May edition of Dealfront Digest has landed, and it’s blooming with bright ideas to help you grow pipeline and power up your prospecting. Inside you’ll find fresh insights, smart plays, and tools to help your sales and marketing teams thrive through Q2 and beyond.

Exclusive Insights & Expert Advice

Play: How to Leverage Intent Data to Generate Pipeline

Not sure who your best customers really are? Your CRM holds the clues. This Play will help you uncover patterns in your existing customer base so you can build a data-backed ICP, prioritize smarter, and win more of the right deals.

Play: How to Build Dynamic Prospecting Lists That Update in Real-Time

Your CRM holds a goldmine of insights just waiting to be tapped. This Play will show you how to mine your existing customer data to uncover key trends, from revenue size to industry and region—helping you spot patterns and define your ideal customer with confidence. Smarter segmentation starts here.

Blog: B2B marketing starts here: harnessing AI

AI is reshaping B2B marketing as we know it. In this article, we explore how AI can help you automate tasks, personalize outreach at scale, and optimize your strategies for better results. Plus, we dive into where human creativity still plays a crucial role and how you can start using AI today to work smarter, not harder.

Blog: ABM uncovered: the smarter way to close high-value deals

Tired of chasing leads that don’t convert? It’s time to rethink your strategy. In this blog, we break down exactly what ABM is, why it’s on every B2B marketer’s radar, and how you can make it work for your business.

Insights: What our customers achieved with Dealfront

How Tickster cut prospecting time and expanded faster with Dealfront

Expanding into new markets isn’t easy — just ask Tickster. As the Swedish ticketing platform set its sights on Norway and Denmark, it quickly realized that unfamiliar markets meant unfamiliar challenges. But, with Dealfront, Tickster has achieved faster market entry, sharper targeting, and a lot less guesswork.

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

This Easter edition of Dealfront Digest is here to help you crack new opportunities and hatch smarter strategies. Packed with fresh insights, expert tips, and powerful tools, it’s everything you need to sharpen your sales and marketing game this season.

Exclusive Insights & Expert Advice

Play: Engage with open opportunities visiting your website

Are high-value prospects visiting your website without you knowing? Every unnoticed visit is a missed opportunity. This Play will help you identify and engage those prospects in real time, turning passive interest into active conversations and increasing your chances of closing the deal.

Play: Target ICPs with display ads

We’re talking precision targeting, meaningful connections, and better results. This Play helps you put your Ideal Customer Profile (ICP) at the center of your marketing and sales efforts. By using programmatic display ads, intent tracking, and personalized outreach, you’ll cut through the noise and engage the right accounts with the right message at the right time.

Dealfront Stream: Tune in to exclusive series

Partner Picks: WHAM - We Have a Meeting Podcast

We’re kicking off ‘Partner Picks’ on Stream with the hit series, We Have a Meeting Podcast (WHAM). Hosted by Jack Frimston and Zac Thompson, the dynamic duo dive into the topics of sales, marketing, and mindset with top entrepreneurs, delivering insightful conversations and real takeaways.

Insights: What our customers achieved with Dealfront

How Coveris identifies 99% of its target companies with Dealfront

With Dealfront, Coveris transformed its prospecting process, identifying 99% of target companies and connecting with the right decision-makers 80% of the time—all while reducing research time by 75%! Armed with precise data, their sales team works with more confidence, making outreach more effective and conversations more natural. Find out how here.

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

The latest edition of Dealfront Digest is here to put a spring in your step, packed full of more insights! Dive into the world of sales and marketing and learn more about useful tools and how you can optimize your strategies.

Dealfront Blog: Stay up to date

8 Ways to Use Website Visitor Data to Enhance Your Prospecting

Discover eight ways to identify high-intent leads, qualify opportunities, and streamline outreach using visitor insights. Align sales and marketing, track company visits in real time, and focus on your best prospects.

Exclusive Insights & Expert Advice

Revive Lost Deals When Prospects Revisit Your Website

Uncover the best strategy to re-engage lost opportunities and turn past prospects into future wins. This play guides you to identify the perfect moment to reach out, reignite interest, and recover previously lost deals.

Revenue Insider #11 - To merge, or not to merge?

Join Kevin McIntyre, Chief Revenue Officer at Dealfront, as he takes you on the journey of merging two powerhouse companies. In this edition of Revenue Insider, Kevin reveals how combining web visitor intent data with B2B company intelligence has unlocked new growth opportunities.

Dealfront Stream: Tune in to exclusive series

Revenue Career Ladder

We just launched a brand-new series on Stream by Dealfront: Revenue Career Ladder! This series dives into the different career paths and journeys of revenue professionals: how they got started, the challenges they faced, and the key lessons that helped them climb the ladder. Watch now!

Expert tips: Podcasts & Webinars

Blame it on Marketing Podcast: Bonkers Budgets in Marketing with Jamie Pagan

In this episode of Blame It on Marketing, hosts Emma and Ruta get down to the nitty gritty with Dealfront’s own, Jamie Pagan, to take on the tough topic of marketing budgets. From navigating the tricky process of securing funding to tackling the friction between sales and marketing priorities, they explore the everyday challenges marketers face.

Events with Dealfront

FullFunnel Summit 25: March, 25-27th, 2025

Get your free ticket to this must-attend online event on pipeline growth, smarter targeting, and sales-marketing alignment. One session you won’t want to miss is "Fix Your Pipeline – Why Targeting, Not Volume, Wins in 2025" with Sam O’Brien, VP of Marketing at Dealfront, on March 26th from 3:00 PM to 4:00 PM MEZ. Sam shares why targeting the right accounts drives real growth, how to align sales and marketing, and how to shift from mass outreach to high-intent engagement.

Insights: What our customers achieved with Dealfront

How Contentoo boosted conversions and built a winning pipeline with Dealfront

Learn how Contentoo uses Dealfront's tools to reduce their deal closing time to under 60 days while accelerating their sales cycle significantly. They’ve also enhanced their outreach strategy, and integrated website visitor analytics into their strategy to gain valuable data-driven insights.

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

The latest edition of Dealfront Digest is here and packed full of insights! It might be a short month, but we’re not short-changing you! Dive into the world of sales and marketing in this jam-packed issue and learn more about useful tools and how you can optimize your strategies.

Dealfront Blog: Stay up to date

What are Trigger Events?

Ever wonder how to time your sales outreach perfectly? This article breaks down what trigger events are, why they matter, and how they can revolutionize your sales strategy. Learn how to leverage key moments like funding rounds or leadership changes to craft timely, personalized outreach that stands out.

Boost Your Marketing Strategy with Sales Intelligence Data

Enabling marketing teams with sales intelligence data can lead to higher quality audience targeting which ultimately drives business growth. Find out how marketing can use sales intelligence data to best effect.

Exclusive Insights & Expert Advice

Target Award Winning Companies

Learn how to target companies that recently won an award with our latest Play. Using this trigger event you can benefit from more targeted marketing and sales efforts, unlock opportunities for cross-selling and upselling, and learn how to reach out at the perfect moment.

Revenue Insider #10 - Strategic Forecasting as a Core Challenge

Catch up on the latest from Dealfront’s CRO, Kevin McIntyre, as he explores the relationship between the CRO and RevOps and how the collaboration needed in this relationship can drive both immediate revenue growth and long-term success.

Dealfront Stream: Tune in to exclusive series

The Sales Stoic

February’s Stoic meditations are focused on the theme of resilience and inner strength. This month join Jack and Zack to explore how you can develop your emotional resilience, maintain composure in challenging situations, and strengthen your inner resolve against external pressures.

All B2B Marketing - How to run your first ABM campaign

Join Sanjana Murali in conversation with Declan Mulkeen, CMO of StrategicABM and trusted ABM advisor to top B2B tech brands. As the host of the Let’s Talk ABM podcast, Declan brings his passion and expertise to the table, sharing actionable insights to help you master account-based marketing.

Growth Machines - Using in-app messaging for tailored user experiences

In this episode of Growth Machines, host Vincent Jong sits down with Todd Olson, co-founder and CEO of Pendo to explore the powerful PLG strategies used by businesses of all sizes, from startups to global enterprises. Tune in to learn about personalized onboarding flows, smart go-tomarket tactics, and how AI-driven campaigns can boost user engagement and retention.

Revenue Career Ladder

There’s even more coming to Stream by Dealfront over the coming weeks and months. Next to launch will be a brand new series, Revenue Career Ladder, hosted by Dealfront’s very own Jamie Pagan. Keep your eyes peeled for this one if you’re interested in taking the next step in your career, or are looking for inspiration for a change and a new challenge!

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

The first Dealfront Digest of 2025 has landed, and we’re kicking off the year with a bang! Start your January strong with fresh insights, sales and marketing tips, and all the tools you need to crush your goals this year. So join us as we toast a new year, new wins, and make 2025 your best year yet!

Introducing Stream: Exclusive series on demand

2025 is here, and so is Stream, our shiny new platform that’s a little like Netflix meets YouTube, but tailored for professionals like you.

Whether you're hustling in sales, dreaming big in marketing, or looking for a fresh perspective on work and life, Stream has something for you.

To kick-off with, we’ve got three binge-worthy series for you:

• The Sales Stoic: think ancient wisdom, modern sales strategies, and a splash of humor.

• All about B2B Marketing: plenty of insights to help you outsmart the competition and build unforgettable campaigns.

• Growth Machines: want to know the secrets behind scaling businesses? We’ve got them here!

And this is just the start. Coming later this year, we’ll introduce more series, including Revenue Career Ladder, packed with practical and unexpected advice for climbing to the top, as well as loads more can’t-miss sales content.

Entertainment, education, and inspiration, Stream delivers it all. So, grab your laptop and get ready to power up your career like never before.

🚀 Stream launched January 1st, so if you haven’t checked it out yet, go now!

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

You might’ve heard whispers that we’ve been working hard to bring something new your way… and now it’s here!

Say goodbye to guesswork - Playbooks are here

Whether you're looking to uncover your Total Addressable Market, define your Ideal Custom Profile, or spot companies signaling buying intent, these Playbooks provide actionable strategi to sharpen your focus and drive results.

Are you missing high-value prospects by targeting too broadly?

Do you know which companies are signaling their readiness to buy?

"These Playbooks are a game-changer for modern prospecting strategies." - Sam O’Brien, VP of Marketing at Dealfront

The first three Playbooks are now live and are here to help you:

• Identify your TAM – Unlock your market's full potential and prioritize the right opportunities by understanding your Total Addressable Market.

• Define your ICP – Pinpoint your perfect-fit customers so you can focus on prospects likely to convert, and drive better results.

• Spot intent signals – Identify and unlock the ability to act on real buying signals at the very first sign of intent to stay ahead of the competition.

Plus, we’ve got plenty more on the way! And just like these, our upcoming Plays will also help you streamline areas of your work for improved efficiency and success.

Think of Playbooks as your go-to guide for tackling the most challenging aspects of sales and marketing. They’re packed with actionable strategies, expert insights, and step-by-step advice tailored to help you work smarter, not harder.

So, no matter whether you’re refining your targeting, spotting buying signals, or building strong pipelines, our Playbooks will take all the guesswork out of the equation, so you can focus on what really matters: closing deals and driving growth.

Talk soon 👋🏻

The Dealfront team

Hi Jamie,

The latest edition of Dealfront Digest is here and we’re wrapping up the year with a stocking full of insights! Learn more about useful tools and how you can optimize your strategies as we toast to a successful year and look ahead to 2025.

Dealfront Blog: Stay up to date

End-of-Year Sales Strategy: Prioritizing Key Accounts

For many companies, closing the year strong can make all the difference, not only for hitting goals but for setting the tone for next year.

Creative Ways to Find New Prospects Faster

Uncover innovative ways to accelerate your prospecting and fill your pipeline with high-potential leads.

Exclusive Insights & Expert Advice

Stream by Dealfront

Stream is our next-gen, Netflix-style streaming platform for professionals and businesses focused on learning, growing, and excelling in their field. Launching January 1st!

The Sales Stoic

Daily doses of inspiration, philosophy, and practical advice brought to you by thought leaders Jack Frimston and Zac Thompson, to help you overcome the challenges of sales with clarity, confidence, and integrity.

Revenue Insider #7 - Company vs Person Website Visitor Identification

Join Dealfront's CRO, Kevin McIntyre, as he explores the benefits of focusing on company-level website visitor identification over person-level insights. Kevin highlights how this approach drives scalable, compliant, and impactful marketing and sales strategies.

Insights: What our customers achieved with Dealfront

How SuperOffice boosts B2B sales with Dealfront

Faster and better informed: This is the result of the collaboration between SuperOffice and Dealfront. Learn how their sales, marketing and support teams save up to 70% research time and enhance their performance with Dealfront.

Unlocking Success: How Leadfeeder by Dealfront Drives 75% of Actito's Sales

Find out how Actito are identifying new prospects daily and how their SDRs are making the right connections at the right time with Leadfeeder by Dealfront.

Well, that’s a wrap for this month, and the year! So, as you deck the halls and rock around the Christmas tree, don’t forget to keep optimizing those strategies. Wishing you a season full of joy, success, and maybe even a few extra deals under the tree.

And for one final little Christmas gift, we had a word with the man of the hour and he’s shared a few words to help guide you through these final weeks of the year! See you in 2025!

Talk soon 👋🏻

The Dealfront team